March 27, 2015 9:08 am
Part of running a successful business online means being able to reach people are are more apt to buy from you than those who aren’t. And this involves identifying and zeroing in on your target audience when marketing your business online. There’s no sense in marketing your accounting services to a group of kids, for instance. Instead, you’d see more success targeting adults between the ages of 25-65 in these cases, who are employed and are in need of tax services.
February 18, 2015 9:53 am
In today’s age, simplicity is key when it comes to web design. Not only does it look much more modern, it also makes navigation much easier and less confusing, which is important to reduce your site’s bounce rate.
But sometimes it can actually be a challenge to make your website design simpler without taking away too much from its features.
Here are 5 ways to help you successfully simply your website’s design.
February 11, 2015 9:40 am
Making a good impression is critical when it comes to your website’s homepage. After all, you’ve worked hard to get your visitors there. Now you want them to stick around for as long as possible. The structure of the home page can have a huge impact on keeping your visitors on your site.
How your web content is presented is essentially what the structure is all about. Imagine seeing a book at a store. Is the cover enticing? Does it make you want to pick up the book and start reading? How about the title? Does it reel you in?
February 4, 2015 8:35 am
Depending on who you talk to, you’ll probably get a different opinion or outlook on how websites should be designed. Some will say it’s important to be super creative and modern, while others say stick to simplicity. While both of these opinions may be right to some capacity, the end result should always be a website that’s easily read through, and draws in the attention of the reader.
January 29, 2015 7:57 pm
One of the biggest challenges that businesses face - whether in person or online - is how to convince people to buy from you, or at the very least give you permission to get in touch with them. This is precisely what a landing page is for. When configured optimally, a landing page should be a friend to your business. Here are 5 essential functions that an effective landing page should do for your website.
January 24, 2015 8:37 am
Having a website to represent your business online is a definite must. But after you’ve launched your initial site, it’s not necessarily a set-it-and-forget-it situation. As time goes on, and your company grows or changes, your website will most likely need some tweaking, or even a complete facelift. If your company’s website falls under any one of the following 5 categories, it’s probably time for a redesign.
July 3, 2012 11:52 am
We get better design when we understand our medium. Yet even at this late cultural hour, many people don’t understand web design. Among them can be found some of our most distinguished business and cultural leaders, including a few who possess a profound grasp of design—except as it relates to the web.