Having a company website is absolutely paramount. People want to have access to information about goods and services through the internet, which makes having a user-friendly site imperative. But if it’s been a while since you’ve designed your site, or you’re noticing that your conversions aren’t as high as you’d like them to be, perhaps it’s time to revamp it. Here are 6 steps to help you do just that.
Your business’s website not only needs to include a thorough description of what it is you offer, but it also needs to include few key elements that will help make the content people are usually looking for more visible and easier to follow and connect to. Is your business’s website missing any of the following 4 traits? If so, it’s time to start revamping it.
You’ve put the final touches on your website, launched it, and are now waiting for the hoards of visitors to come flooding in. But where are they all? They’re visiting other websites that pop up on Page One of Google. People are much more likely to see sites ranking really well with Google compared to sites that are sitting on page 100. So if your site isn’t ranking that well, there are probably a few problems with its SEO.
In case you haven’t heard, Google is planning to unveil a mobile-friendly update on April 21 that could impact websites all over the net. So what does this mean for your website, or more precisely, your business? How Google’s New Mobile-Friendly Algorithm Could Impact Your Website It’s no secret that websites that are mobile-optimized rank higher than non-optimized sites, even on desktop computers. But until now, this factor in ranking has been limited. No one is entirely sure yet what things Google actually considers when it calculates mobile rankings. This is why many businesses have simply avoided optimizing their websites for mobile devices up until now.
Most people today, ask themselves why content is important for search engine optimization. Well, content is what makes your website unique and what makes visitors return for more because of what you have to share. Once upon a time, if you wanted to increase your SEO rankings, all you had to do was stuff your website with keywords and eventually that would generate traffic to your website.
I am a huge fan of WordPress. For the last several years, I’ve programmed 90% of my sites on the WordPress.org platform. WordPress enhances websites at every step of the process: save money, take control over their own sites (add/edit/remove content), incorporate advanced functionality (e-commerce, mapping, user submitted content, etc.) and get better search results.
There are many website owners who do not consider web design optimization an important part of their SEO (Search Engine Optimization) strategy. Not keeping web design optimization in mind will lead to failure in terms of the search engine optimization process.