Having a company website is absolutely paramount. People want to have access to information about goods and services through the internet, which makes having a user-friendly site imperative. But if it’s been a while since you’ve designed your site, or you’re noticing that your conversions aren’t as high as you’d like them to be, perhaps it’s time to revamp it. Here are 6 steps to help you do just that.
You’ve most likely already heard the popular expression, “you only have one chance to make a first impression.” When it comes to your business and your online presence, the design of your website is essentially the first impression that potential customers have of your brand. It’s absolutely imperative that the graphic design of your site be very attractive, inviting, and easy to navigate. Since your online presence is often the first way that clients start a business relationship with you, it’s important to capitalize on this opportunity and make your clients feel like you are a true expert in your field.
In today’s age, simplicity is key when it comes to web design. Not only does it look much more modern, it also makes navigation much easier and less confusing, which is important to reduce your site’s bounce rate. But sometimes it can actually be a challenge to make your website design simpler without taking away too much from its features. Here are 5 ways to help you successfully simply your website’s design.
Making a good impression is critical when it comes to your website’s homepage. After all, you’ve worked hard to get your visitors there. Now you want them to stick around for as long as possible. The structure of the home page can have a huge impact on keeping your visitors on your site. How your web content is presented is essentially what the structure is all about. Imagine seeing a book at a store. Is the cover enticing? Does it make you want to pick up the book and start reading? How about the title? Does it reel you in?
Depending on who you talk to, you’ll probably get a different opinion or outlook on how websites should be designed. Some will say it’s important to be super creative and modern, while others say stick to simplicity. While both of these opinions may be right to some capacity, the end result should always be a website that’s easily read through, and draws in the attention of the reader.
One of the biggest challenges that businesses face - whether in person or online - is how to convince people to buy from you, or at the very least give you permission to get in touch with them. This is precisely what a landing page is for. When configured optimally, a landing page should be a friend to your business. Here are 5 essential functions that an effective landing page should do for your website.
Having a website to represent your business online is a definite must. But after you’ve launched your initial site, it’s not necessarily a set-it-and-forget-it situation. As time goes on, and your company grows or changes, your website will most likely need some tweaking, or even a complete facelift. If your company’s website falls under any one of the following 5 categories, it’s probably time for a redesign.
Your website homepage is like the window of your storefront. Having a beautiful design, is like having a clean window with a great setup that invites your customers to walk in. If you want to have your visitors browse through your website, you need to have a page that will capture them in about 5 seconds, otherwise they will just click away. The question is what are the basic elements to create the perfect homepage that will draw your visitors to "walk in"?
If you work as a freelancer you will most likely have quiet periods sometimes. During the holidays or just occasionally you will have periods where the work may just not be there. But, don't worry here is a collection of tips to help you take advantage of the extra time.
We get better design when we understand our medium. Yet even at this late cultural hour, many people don’t understand web design. Among them can be found some of our most distinguished business and cultural leaders, including a few who possess a profound grasp of design—except as it relates to the web.