Holiday Marketing Strategies with Google Ads

As we say goodbye to the summer, we slowly get closer and closer to the holiday season! Although it might be a little too early to blast Christmas carols and put up a Christmas tree, it’s the perfect time to start preparing and marketing your website for those early holiday shoppers! In this blog, we take a deeper dive into why now is the best time to start preparing your online store for the holidays with Google.

Start planning beyond the Cyber 5

Last year, from October to Cyber Monday, 70% of shopping-related searches contained the term “Black Friday”.

What does this mean? Shoppers are getting a head start on their gift list and are researching for the perfect gifts earlier. Some shoppers are always on deal seekers looking for the best deals before they make a purchase.

Leverage these consumer behaviours and start planning by using Customer Match from Google Ads and tools like Google’s Performance Planner. These tools will help you target customers who are looking for your product and help potential customers discover your store.

Help Customers Build Wishlists

When the weekend of Cyber 5 kicks in (American Thanksgiving, Black Friday, Cyber Monday), the early shoppers have done their research and are ready to take action and make a purchase. In the days leading up to the Cyber 5 weekend, make it easier for your potential customers to find the product they’re looking for by adding a wishlist option to your website. Then, when your promotions and offers are live, we’re sure your customer will be ready to click ‘Checkout’.

74% of shoppers plan ahead when it comes to their purchases, with a wishlist, purchasing gifts is a seamless process with a few clicks. This helps to streamline the buyer’s journey and makes it easier for a customer to complete a purchase.

Take advantage of Google’s Shopping Ads and add annotations and badges to enhance the performance of your promotions and offers.

Last-Minute Shoppers

Once December is around the corner, get ready to accelerate your marketing strategy! By this point of the holiday season, most shoppers have half of their holiday shopping complete. This time of year is when shoppers are ready to finalize their purchases before the shipping cutoff for the holiday season.

In order to market to these shoppers, leverage the holiday rush by using Broad Match & Value Based Bidding to accelerate purchasing! If you have a brick-and-mortar store, take advantage of Google’s Shopping Ads and use local inventory ads to get customers in-store!

Contact UV Designs today!

As the holiday season draws nearer, it’s crucial to fine-tune your marketing strategy for maximum impact. Also, check out our Guide to Marketing and Attracting Customers to Your Online Store on some tactics on how to market to your customers in the online space! With early shoppers already on the hunt for the perfect gifts, it’s never too soon to gear up. Make the most of Google Ads’ unique features to entice customers through your doors. Embrace these tactics, and watch your holiday season sales soar!

Want to kickstart your holiday marketing strategy? As a Google Partner, we’ve got the expertise and knowledge to boost your sales this holiday season. Contact us today and let’s get started on your holiday digital marketing strategy!

Sources:
https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/deal-seeking-shopper-insights/

https://services.google.com/fh/files/events/google_think_retail2023_workshop_takeaways.pdf