BFCM Weekend: Marketing Best Practices & Tips

The holidays aren’t here yet but soon enough, you’ll find Christmas trees and holiday music everywhere. Talking about holidays, have you started thinking about your holiday marketing strategy? To start off, the Black Friday and Cyber Monday (BFCM) weekend is right around the corner. Since it’s one of the biggest days for consumer spending, you’ll need to leverage this holiday for your business and implement a marketing strategy to get the highest return on your investment.

In this blog, we took a look at Klaviyo’s BCFM 2023 Report and provide you with the best marketing tips and tricks for the holiday and Black Friday Cyber Monday shopping season!

Marketing Best Practices: Email

When communicating with your customers, you’ll want to segment your marketing strategy based on their consumer behaviours and even based on their generation. According to Klaviyo’s Black Friday statistics, Gen Xers and boomers are more likely to prefer email communication in comparison to other marketing channels. On the other hand, Gen Zs prefer email marketing, and also social media and text messages. 

When sending emails to your customers, you don’t want to just send plain email messages. You’ll want to create emails that your customers want to open and find value in. Here are some tips that you can use to enhance your email marketing.

• Create compelling subject lines and customize the email to engage your recipients
• Personalize emails and address your customer by name
• Craft visually appealing emails that align with your business’ brand identity
• Keep it clean and simple – cluttered layouts or excessive text deter your recipients from reading your emails
• Provide an incentive like a promotion or discount code for in-store and/or online purchases
• Personalize the content in your emails by providing product recommendations based on your customers’ shopping habits 

Omni-channel Marketing

A good marketing strategy also takes into consideration multiple channels of communication between you and your customers. By incorporating both online and in-person strategies, you’ll leverage your brand and your business. These channels include exclusive in-store promotions, coupons, social media marketing, Google Ads, and of course, email marketing. Since the BFCM weekend is one of the busiest shopping days, you’ll want to take aggressive measures to ensure a successful holiday season.

• Build awareness for your business by starting off early. Market your BFCM deals with a countdown clock on your e-commerce website and email marketing to build anticipation. You can even reward early bird shoppers with exclusive in-store coupons for the BFCM weekend or days leading up to the holidays. 
• In the days leading up to the BFCM weekend, build excitement with your customers by providing escalating discounts with the highest discounts during the weekend. This will help build anticipation for your business’ BFCM weekend deals. 
• During the BFCM weekend, create a sense of urgency by highlighting limited availability with exclusive in-store doorcrashers and deals. With an e-commerce website, you can also create that sense of urgency by highlighting limited stock and keeping out-of-stock items on your listing page.

Catering to Budget-Conscious Shoppers

With the economy and inflation, more consumers are more budget-conscious than ever before. According to Klaviyo, consumers are planning on spending an average of $745 on gifts. But as costs rise for everyday necessities, many consumers are looking to get more bang for their buck this holiday season.

Cater to your budget-conscious shoppers with smart savings initiatives. For example, during the BFCM weekend, execute a promotion that highlights savings for your customer by introducing gift bundles. Bundle a few of your bestsellers and show how much the bundle is valued. Another way to cater this group of shoppers is with a complimentary gift card with purchase or a free gift with purchase. 

Contact UV Designs Today!

As the holiday season approaches, it’s crucial to fine-tune your marketing strategy, especially with the Black Friday and Cyber Monday (BFCM) weekend just around the corner. By incorporating various communication channels and offering exclusive promotions, you can significantly boost your brand’s visibility.
Don’t wait until the last minute – start building your holiday marketing strategy now! At UV Designs, we specialize in creating tailored email marketing campaigns that resonate with your audience. Contact us today to explore how we can elevate your holiday marketing strategy and make this season your most successful yet. Reach out to us at 647 478 4938 or online. Let’s make this holiday season unforgettable for your business!