One of the things that entices website visitors to hit their back button is poor navigation. Web designers are well aware of this, and incorporate wire-framing into the design process in order to optimize navigation.
There are literally over one billion websites floating out there in cyberspace, with more than two billion active users perusing these sites. With these numbers in mind, it can be a daunting task to try to figure out exactly how your website should be designed in order to attract as many visitors as possible and boost traffic. Not only that, you need to figure out a way to keep your visitors on your website for as long as possible after they’ve found your site.
Building a website might not necessarily be an impossible feat, but it definitely entails plenty of skill and know-how, especially when it comes to avoiding mistakes that can compromise the site’s ability to generate traffic and convert visitors. Here are 7 web design gaffes that are commonly made, and how to avoid them:
Ever notice all the ads from various companies when you’re posting on Facebook, Pinterest or Instagram? Since social media channels such as these started allowing advertising from businesses on their platforms, social commerce took off. After all, people are already spending a great deal of time on these sites, so placing ads right in front of them just makes sense, right? Over $30 billion was made directly from various social networks in 2015, and over 59% of online marketers believe social commerce will be the biggest trend this year.
If you’re running a business, you already know the necessity of having a professionally-designed website up and running. But when it comes to developing and harnessing your online presence, it doesn’t just stop there. Your website needs a blog to go along with it. Here are just a handful of reasons why your site absolutely should have a blog to boost your online marketing efforts.
Look around: just about everyone has their heads buried in their mobile device, whether it’s a smartphone, tablet, or any other digital device. And while they may be using it to call or text a friend, they’re also using it to browse the web. But how long they stay on certain websites depends on what type of user experience they have on it. If the site isn’t optimized for mobile use, odds are more viewers aren’t sticking around for long. That’s why optimizing your website with a mobile design is critical.
Your homepage is likely THE most visited page on your entire website. In fact, you may want to start thinking about your homepage as a landing page that’s designed to convert visitors. Research shows that a website’s home page usually gets more than 50% of all traffic compared to any other web page on the site. For that reason alone, it’s worth paying attention to this important component, and make sure it includes all the pertinent components to make it convert as many visitors as possible.
Not every website is exactly the same. That’s because each website is designed with a specific goal in mind. And when it comes to developing your business’s website, it needs to incorporate everything that will help it drive traffic and convert visitors into paying customers.
In 2016, it’s hard to fathom that a business doesn’t have a website. With so many people taking to the ‘net these days to find what they’re looking for, businesses are basically throwing money away that they otherwise could have enjoyed had they just put a website up.
You’ve got a website for a reason - you want people to visit it. As good as it might look, it’s basically useless if no one ever sees it. To boost traffic to your site, make sure it incorporates the following elements in its design.