Categories for web

Starting a Marketing Campaign 101

August 21, 2016 9:31 am Published by Leave your thoughts

Every savvy web designer and developer understands the importance of launching a successful marketing campaign. But before arbitrarily starting a campaign, it’s important to implement a solid strategy before setting it into motion.

Planning

First things first: pinpointing a marketing goal needs to be done before getting the ball rolling. Ask yourself certain questions. Who is your target audience? How will you be generating leads? How will you be building brand awareness? Determine how long the project itself will take, and how much work will be involved. Identify the resources that you’ll be using, and pinpoint what types of content your target audience will be interested in. Identify performance indicators to see how well your marketing campaign is doing, and determine what types of results you can expect.

10 Web Design Issues & How to Rectify Them

August 13, 2016 12:44 pm Published by

Much like everything else in life, the world of web design is always evolving. As such, it’s important that websites evolve right along with the niche in order to provide a much better and more positive experience for users. Despite some of web designers' best efforts, some weird issues can be left behind on websites. Here is a list of some of problems with web design, and how to fix them.

Web Design & UX Trends to Increase Conversions

August 4, 2016 4:37 pm Published by Leave your thoughts

When it comes to web design and UX, there are plenty of activities that are trending to help increase conversions. Video Videos provide an awesome opportunity to develop trust and brand awareness by telling your viewers what your business is all about. Full-Width Images It’s been proven that people are more likely to stop and pay attention to larger images compared to smaller ones. By grabbing viewers’ attention, you can effectively more easily convert them to paying customers.

5 Web Design Trends You’re Probably Safe to Ignore

July 27, 2016 5:06 pm Published by Leave your thoughts

Certain web design trends become popular because they are able to solve actual problems and boost user experience. But that’s not necessarily the case for all the trends in this niche. Many web design trends catch on for unknown reasons, even though they end up causing more issues than they actually resolve. Here are some common web design trends that you can probably shuffle to the wayside.

Setting Up Two-Factor Authentication in WordPress

July 10, 2016 11:43 am Published by Leave your thoughts

Even the most sophisticated websites are being hacked by ne’er-say-doers. Hackers are always coming up with savvy ways to tap into the back-end of websites and steal sensitive information about the site or de-face the website with spam, and now even install spam links that can end up on Google Search - causing your website to be flagged.

Understanding Web Design: How Psychology Impacts Your Website

June 25, 2016 10:34 am Published by Leave your thoughts

Each time a person peruses the internet, their brain is in action. Considering how much the brain influences how people use the web and how they interact with it, it only makes sense taking it into consideration when designing and developing your website. While there are plenty of factors to consider how psychology affects web design, here are just a few to think about.

5 Website Design Mistakes to Avoid

May 30, 2016 3:31 pm Published by Leave your thoughts

With over a billion websites floating around in cyberspace, you've got to take out all the stops to make sure that yours manages to stand out. Every second that goes by, many more websites pop up. But designing and developing a website that is able to withstand the competition isn't exactly the easiest challenge to overcome. However, there are some specific things that you need to do throughout the web design process, as well as mistakes to stay away from. Here are just a few that you should avoid.

Steps to Boosting Your Business’s Presence on Social Media

May 24, 2016 3:10 pm Published by Leave your thoughts

Everyone knows the importance of social media when it comes to marketing a business. With millions of people pursuing social media channels every day, businesses have a prime opportunity to get themselves in front of all these potential customers. But while developing a strong presence on social media outlets is vital, it can also be a challenging task for the average small-business owner.