- / web
- / seo
- / social
Building a website might not necessarily be an impossible feat, but it definitely entails plenty of skill and know-how, especially when it comes to avoiding mistakes that can compromise the site’s ability to generate traffic and convert visitors.
Here are 7 web design gaffes that are commonly made, and how to avoid them:
You want to make it as easy as possible for visitors to find what they’re looking for on your site without having to click on page after page to find it. Instead, with the simple inclusion of a search box, you can easily solve this problem. If people feel like it’s impossible to find want they want on your site, they’ll leave as soon as they got there.
People want to be able to read through the content in a website as quickly as possible. In fact, people tend to skim through text rather quickly before moving onto something else, so it’s important to make sure that your content is easy to read and grab users’ attention so that they walk away with the information they came for. Use an easily-read font and size of print, and play around with colours to boost readability.
For those searching websites on their mobile devices, screen resolutions is a key factor. Nobody wants to have scroll across or zoom in to read the content. Good web design means creating websites that fit on the majority of screen sizes. Right now, an optimized layout is currently 1024 x 768 pixels.
The way your content is structured on your website will determine how successful your site will be. This is why it’s important to make sure that your content is well-organized, with good use of white space, titles, subheadings, and bullet points to improve the way people will see and read your content.
Some web designers go a little overboard with images in an effort to make their websites more attractive or interesting. But too many images will only turn off users, especially if they’re flashing or bright. Make sure to use images appropriately.
It’s important to keep all the web pages consistent as far as their design interfaces are concerned. Too many inconsistencies from one page to the next can be confusing and overstimulating. Make sure to use a consistent template for each web page with links to the main areas of the website.