When building a website, a little planning is called for. You don’t just want to slap up a few pages and hope for the best. There are specific things you’ll want to do, and certain things that you’ll want to avoid when it comes to developing an effective website for your business.
When it comes to web design and development, it’s come to the point where it would be nearly impossible to create a website version for every resolution out there based on specific technological devices. From PCs, to laptops, to smartphones and tablets, the constant evolution of such gadgets makes it highly impractical to keep up with all these resolutions.
A responsive web design has been all abuzz over the past couple of years, and has had a huge impact in the world of web design. It’s certainly not going to fade any time soon. So what exactly is a responsive design? Why is everyone making such a big deal about it?
When creating a logo for your website and establishing the type of content you want on your webpages, it’s important to take the font type and colour into consideration. Doing so needs to be done while keeping your brand’s fundamentals in mind. How do you want to be portrayed to your audience? The type of font and colour you choose can have an effect on this, so choose carefully.
Getting as many details as possible before designing a website for a client is very important. There are plenty of things that a client will need to communicate to the web designer before a project is started in order to make sure that everyone is on board and clear about what needs to happen. Here are 6 things that clients should discuss with their web designer before having a website created.
Many companies have outdated brands without even realizing it. They simply come up with a brand at the onset of the business launch, and pretty much forget about it. However, there are many circumstances that call for a rebranding of your company in order to stay relevant and maintain your profitability. If you find yourself in any one of the following 4 situations, it might be time to rebrand your company.
When designing a website, it’s important to ask yourself who will be browsing the site. Ask yourself questions to discover who exactly your client is, their profession (if they are old enough to have one), what the competition is like, and how the clients want to be perceived to the online world. After doing a little research and answering these important questions, start designing the website for your audience. Even though you may be tempted to give a new technique a try, you have to think about your target audience at all times, and this includes factors such as content, fonts, layouts, and colours.
Your logo says a lot about your business, and it also plays a big role in how professional your company appears to be. Here are 5 reasons why your logo is so important, and why you should only entrust a professional graphic designer to create one for you. 1. Make an Awesome First Impression People are visual creatures. One of the first things they notice is an image, and when it comes to your company’s website, this includes your logo. Even before customers decide to work with you, they check out your logo and subconsciously judge your business based on it. A professional-looking, aesthetically pleasing logo will help you make a good first impression to your potential clients. Once people see your logo, it should be hard to forget - in a good way, of course. When people are easily able to remember your logo, you gain a competitive advantage.
You’ve most likely already heard the popular expression, “you only have one chance to make a first impression.” When it comes to your business and your online presence, the design of your website is essentially the first impression that potential customers have of your brand. It’s absolutely imperative that the graphic design of your site be very attractive, inviting, and easy to navigate. Since your online presence is often the first way that clients start a business relationship with you, it’s important to capitalize on this opportunity and make your clients feel like you are a true expert in your field.
A professional business should look professional as well. Business owners invest a lot of time and money on their company, but sometimes take for granted how important a logo is for their business. Here are some common mistakes made by business owners: