Tag Archive: toronto e-commerce web design

Why your website checkout system may be hurting sales

May 24, 2012 2:04 pm Published by Leave your thoughts

The checkout is, arguably, the most important part of any retail experience, online or offline. You can do what you like to get customers through the door and you can merchandise and market at them to your heart’s content, but if your checkout doesn’t let them pay for their goods or services, all of your effort is wasted.