January 8, 2016 7:45 pm
Logos appeared long before the opportunity of using Internet technologies and computer software to create and edit. The second half of the 20th century was a real logo boom, as the identity revolution enlivened the concept of uniqueness. That means today’s logos are not just soulless images, associated with a brand – rather they’re primarily marketing tools that with the right approach can increase your brand’s recognizability and profitability.
But we would have dissembled if we told that there is a universal recipe for a successful logo. Actually, there is no such algorithm, as each case is individual. You can never definitely know the reaction of the audience to this or that logo’s element.
April 20, 2015 12:21 pm
When creating a logo for your website and establishing the type of content you want on your webpages, it’s important to take the font type and colour into consideration. Doing so needs to be done while keeping your brand’s fundamentals in mind. How do you want to be portrayed to your audience?
The type of font and colour you choose can have an effect on this, so choose carefully.
March 14, 2014 4:55 pm
A professional business should look professional as well. Business owners invest a lot of time and money on their company, but sometimes take for granted how important a logo is for their business.
Here are some common mistakes made by business owners:
- The business owner wanted to save money and quickly designs something.
- A friend or relative who thinks they know graphic design, does it as a favour.
- The wrong person is hired, maybe someone who also claims to have a vast knowledge in graphic design and is willing to do it for almost no cost.