Enhance Customer Connections with Shopify’s Customer Engagement Tools | UV Designs

Building and maintaining connections with your customers is essential to effective marketing. That’s why as part of Shopify’s summer product updates, Shopify has updated their Customer Engagement Tools. This update will help you build relationships efficiently and effectively with your customers. Shopify is consistently updating and innovating the e-commerce space worldwide. Here at UV Designs, we’re proud to say we’re Shopify Partners.

Shopify Marketing Automations

With Shopify’s new Customer Engagement Tools, you can easily get the right message, to the right person, and at the right time through Shopify Marketing Automations. This tool can be used to create automated tasks based on how and when you communicate with your customers.

Perks of Shopify Marketing Automations:

  • Saves You Time
  • Enhance Customer Retention Rates
  • Increases and Drives Sales

Shopify has created templates to make creating marketing automations seamless. You can create marketing communications emails based on every milestone in your customer’s journey. Check out our previous blog on why email marketing is more effective in 2022 than ever before.

For example, you can automate an email to be sent to a customer that recently subscribed to your website. You can also schedule these automations to send your message either right away or after a certain amount of time.

Whether a customer adds an item to their cart, subscribes to your newsletter, or hasn’t visited your site in 30 days, you determine the conditions in which each customer will receive a message from you. This way you’ll get more done with less effort.

Shopify Segmentation

When communicating with your customers, the last thing you would want to do is communicate using blanket messaging. Customers are less likely to open up your emails with this method and that’s not what we want. We want your customers to open up your emails!  That’s why we want to look at each and every single one of your customers as unique individuals.

In order to effectively market to your customers, you’ll need to deliver customized and personalized messaging based on their unique traits.

With Shopify Segmentation, understanding your customers is much easier. This tool groups your customers based on their unique traits to make your marketing more personal and effective.

Examples of Segmentation Groups:

  • How much a customer has spent
  • The number of orders placed
  • Where the customer is located
  • The Customer’s purchase history

With Shopify’s Segmentation Groups, you can easily target groups with customized messaging and offers from your store. For example, if you have customer base that spends a high amount on your store, you can create a segment based on the amount spent filter. To make it easier for you, Shopify also created templates to get you started with Shopify Segmentation.

Contact UV Designs today!

Ready to create your own Shopify E-commerce Website? Give us a call at 647-478-4938 or email us at info@uvdesigns.ca and let’s get started!

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