7 Reasons Why Visitors Leave a WebsiteSeptember 14, 2016
Drawing in the attention of visitors to your website is hard work. But actually keeping them interested and engaged enough to stick around is another challenge. The last thing you want is to finally get traffic flowing to your site, only to have visitors leave just as fast as they got there. So, what exactly prompts visitors to hit the back button? Here are 7 reasons visitors leave a website:
Reason One: Poor Navigation
It’s extremely frustrating for readers to have to deal with overly complex navigation. When they’re looking for a specific page, they shouldn’t have to jump through hoops to try to find it. Make sure not to scatter your main navigation links all over the site. Instead, keep things clear and consistent on each of your web pages, and make sure the link text makes it easy to understand.
Reason Two: Too Many Ads
Far too many pop ups, flashes and oversized advertisements will only overwhelm you reader. The first thing that visitors see shouldn’t be ads, but the content that enticed them to visit your. The ads shouldn’t overshadow the site’s content. And by all means, make sure your ads don’t take up more space than your content.
Reason Three: Poor Content Structure
Your content info should be easy to locate. If not, you could be losing out on your site’s conversion rates if readers aren’t able to find what they are looking for. If all of a certain amount of content can be displayed on one page, don’t scatter it across multiple pages.
Reason Four: Intrusive Audio and Video
Readers should have the choice of whether or not audio or video plays when they arrive at a web page. If such items load automatically, it could turn them off and send them packing.
Reason Five: Forced Registration
Making visitors register before they’re able to read the content on your site is a barrier that could easily turn visitors away. There are plenty of other sites out there that have similar information that can be accessed without having to register.
Reason Six: Uninteresting Design and Content
If the content you present is dull, and the backdrop that it’s positioned on is equally boring, there’s very little to keep visitors on your site.
Reason Seven: Bad Legibility
If your content is littered with typos and grammatical errors it will take away from the legibility. Be sure not to make any of these faux pas when designing your website so you don’t unnecessarily lose any readers.
View the 7 Reasons Visitors Leave a Website Infograph – Credit to Kissmetrics