- / web
- / seo
- / social
Every time you read a friend’s post on Facebook or Twitter, you’ll likely see the use hashtags. While they are being widely used for social posts, they can also be effectively used to build brand awareness and optimization; here’s how:
By incorporating the almighty hashtag to your daily posts, you can instantly link a post to others on a similar topic and update targeted users on that particular subject. Using the right wording in your hashtag can help you build your brand, improve your reach to others, and boost customer loyalty.
It goes without saying, but the symbol “#” (hashtag) needs to precede any phrase you put out there. That’s how your keyword shows up in social media searches. Just make sure that your account is set to “public” so that readers out there will be able to find it.
While you want to get the word out there about your business or brand, you also don’t want to spam people either. Make sure not to over-do-it with the hashtags, or you’ll do nothing more than annoy people. Instead, consider using just a few hashtags per post to strengthen consumer awareness about your brand – and only target those hashtags that are not flooded with posts – otherwise your tweet, picture or post will disappear quickly without getting any attention.
Much like the keywords you use to rank your web-pages on search engines, you want to make sure that the keyword or phrase you choose for your hashtag is searched and used. Select one that’s easy to remember and understand. Make sure it is clear what the hashtag is about, and leave no doubt in the minds of your readers.
There’s no doubt that hashtags have become extremely popular in the world of social media. People are using and reading them, so you might as well take advantage of their popularity. Just make sure to use them wisely so they work in your favour.