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In today’s technologically advanced world and with the current circumstances, many people are moving their businesses online. This kind of move is becoming essential to succeed in the marketplace and build substantial revenue. Therefore, it’s crucial to know where your company’s digital maturity stands and how to measure it for improvements. Transforming to digital platforms is a process and doesn’t happen overnight as there are many aspects to technology and its ever-changing universe. You’ll have to be patient and put in the work!
Digital maturity is how technologically developed a company is and how ready and willing they are to understand and adapt to the ever-shifting online market. Below you can discover where your company’s digital maturity stands and the areas to focus.
Whether you are new to technology or have been using it for quite some time, it’s crucial to know where your brand stands on the digital maturity scale. This way, you can be aware of the changes and growth needed to continue digitally maturing. Using the term “maturing” rather than “mature,” are to solidify the notion that the digital world is an ever-evolving process that has no definite end. A brand should always be maturing and learning all aspects of technology.
So, what stage is your brand at? Let’s start with the most outdated companies, the ones who are still using traditional processes and systems to market their brand. These companies use little to no technology and lack any drive, creating change with no strategic intent. This would be considered a digitally immature company. It’s time to get started as soon as possible!
Then, we get into the emerging and engaged organizations that are starting to experiment and absorb technology, finding the foundational activities that drive digital transformation and understanding the benefits. There is a lack of leadership within these stages, and a need to address digital strategies to develop a structured and sustainable plan.
Next is competitive companies that have a strategic plan set in place and are starting to implement these processes. These companies are competing in the digital world and need to address their setbacks while supporting new digital services.
Lastly, your company may be digitally maturing at the highest ability, and this is where every brand should strive to be. These companies are well-established in the digital world and use technology to run their business. They are always modifying their strategies to continue as leaders in their industry. You need to be ahead of the game and aware of new developments.
Now that you know the stages of digital maturity, the next step is examining key aspects within your business to measure and improve your digital maturity. You can utilize varying models and questionnaires to precisely identify the strengths, weaknesses, and gaps within your organization. However, as a starting point, we have provided you with four areas to focus on that will help measure where your company is at and where to improve.
It all starts from within the company. Full collaboration and knowledge of technologies are essential within the entire organization. The most digitally maturing companies utilize digital aspects within every department. All employees, including the CEO, need to now the digital market and all its changes, not just the marketing team.
The companies who are digitally maturing with ease are the ones who use digital campaigns and platforms to collect data that will provide useful information on their audience, their needs, and everything in between. This way, companies will have a clear understanding of their audience and can cater to them precisely.
Your company’s digital attribution goes hand-in-hand with your audience. It involves digital tracking and tagging tools to create your ideal digital marketing results. A set of events take place based on your audience’s/user’s actions. These events are measured by assigning them values according to their importance and impact on the consumers. These insights then allow businesses to develop well-targeted campaigns. It’s evident that technology really can create more revenue and substantially add to the success of your business!
If you want a digitally thriving company, you need to look into automated processes. Companies who are digitally maturing use automated services that automatically adjust campaigns to fit new digital trends and make these changes on their own. This way, you won’t overwork your team, and nothing will be missed, making it near impossible to fall behind. If you want a leg-up, this is the direction to go!
So, why even measure digital maturity in the first place? Because it provides a clear view of where your company is within its digital transformation. You will learn what areas you need to prioritize in order to have the largest impact. This is a process that lasts years but can contain the greatest benefits for your company if done strategically and with a clear vision. Your company needs to start by measuring its digital maturity to see even the smallest monthly changes, ultimately benefiting you and your brand in the long run.
Measuring your brand’s digital maturity is an essential step for becoming a leading competitor. Constant digital changes are inevitable, and your company should prepare for these modifications in order to thrive.
Contact UV Designs today to help with your business’ digital transformation and stay tuned for more helpful information in our next blog!