- / web
- / seo
- / social
These days, determining and defining your brand is a lot more involved than it was back in the day. The face of business has radically changed with the onset of the internet and social media sites. Every brand has something to say, including yours. Follow these 5 tips to build a strong brand in as little as one week.
Define Your Business and What You Do
Not only do you need to describe what exactly it is that you do, you also need to set yourself apart from everyone else in your industry. If, for example, you’re a real estate agent, what makes you different from all the other agents out there? Why should people pick you over them?
At the end of the day, people need to feel as if your business and services are all about them, not you. Make your website personal. Use the first person, and be friendly. Communicate in a friendly, conversional tone. Make it seem as if the content on the webpage was meant specifically for the person reading it – even though there may be thousands of people reading the same thing. Clients want to see results – set yourself apart from your competition.
Define Your Target Audience and How You Communicate With Them
Take the time to list all the attributes you can possibly think of about the people who would be clients. How old are they? What’s their gender? What do they need? How are they finding your business? Why would they choose you over the competition?
After you’ve defined your target audience, you’ll need to figure out how to communicate with them to show them exactly what it is you do and why you do it for them. Will you be communicating through social media? In person? online?
Identify what this channel of communication will be and use it to your fullest advantage. Be your brand, and embrace it.
Let Your Brand Show Your True Personality
At the end of the day, you are your brand. It should be a true reflection of who you truly are. You’re not dealing with computers or robots – you’re working with real people. And these people want to treated as valued customers, not just people with money to spend. You want to infuse your brand with a personalty that your clients will be able to easily relate to.
Don’t hesitate to show your true colors. People appreciate when others reveal a sense of vulnerability to really show what their true personality is. Being real is what people will truly appreciate. And if that shines through your brand, you’ll be able to make a connection with your audience to help boost your business.
Make Your Brand Appear Professional
While you want to come across as a personable and approachable individual, you still want to maintain a certain level of professionalism. You want to show your audience that you’re an expert in your field. You want to show them that you are serious about your business, and that they have the distinct advantage of working with someone who can give them everything they’re looking for.
Everything from your website, to your logo, to your business cards need to be professional-looking. That’s why you’re better off hiring professional web designers and marketers to help you put a strategy into action the professional way. How you treat your own business is how your clients will believe you’ll treat their business.
Identify Your Niche and Start Delivering
Find your niche, and stick with it. Be consistent in what you do and how you run your business. Clients will be more likely to be loyal to you if you’re loyal to your business. If you decide that Twitter is the way to do the majority of communicating, stick with that channel. Deliver what it is your audience is looking for, and repeat.
Take things one step at a time, don’t rush things, and by the end of the week, You can really boost your brand!