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Google recently released a new tool and experience – Search Console Insights! And let us just say, we are very excited about this one!
For anyone who creates content online, owns and operates a site, or has a love for SEO (we are all of the above!), you’ll be thrilled to discover Google’s new Search Console Insights.
We know what you’re thinking, “doesn’t Google already have Search Console.” Yes, it does, but this is a whole new experience for content creators, and it’s everything you want an analytical tool to be – simple, easy, and insightful.
Are you as intrigued as we are? Then let’s get into it so you can begin taking your content to the next level!
Search Console Insights is an easier alternative for analyzing your website’s content. It is targeted towards content creators and publishers, giving them one simple interface to discover how their content is resonating with their audience.
The data from Search Console Insights is taken from Google Analytics and Google’s already-existing Search Console. It collects this data and essentially compiles it together for you, making it extremely user-friendly.
Thanks to Search Console Insights, you can now spend less time collecting data and more time targeting your content to your audience to increase your SEO. You’re going to start killing it!
Search Console Insights is not it’s own separate entity but rather a tool associated with Google Search Console. You must have a verified Google Search Console property already to get access. You can click here to learn more about the verification process and requirements.
In terms of how this tool works, it’s fairly simple. The dashboard is extremely user-friendly, straightforwardly presenting data. This allows you to easily collect data without being an SEO expert (because everyone deserves to understand and collect data about their own content!).
The main dashboard shows you generic data for your site as a whole. If you want in-depth, page-specific data, you can find six pages in Search Console Insights in the “Recent Sections” or “Most Popular Content” sections. The pages include Page Views, New Content, Most Popular Content, Top Traffic Channels, Link Referrals, and Social Media.
Now that you know exactly how Search Console Insights works, let’s discuss how it has the power to take your content to the next level!
So, we know this new experience helps content creators, bloggers, and site owners understand their content’s performance more clearly through a ton of easy-to-read data, but what questions can it answer for you? And how do these answers help you create quality content that performs at top-notch? We’ve got you!
Search Console Insights will answer the following questions for you:
That’s a lot of questions answered! Before Search Console Insights, it would take quite some time to collect data and answer those questions – now it’s so easy!
Once you have these questions answered, you can cater your content to how it’s been performing. You essentially now have the road map to top-performing content at the touch of a button!
So, if you find out that blogs about cats are trending, then you can focus more of your blogs on cats instead of pushing out blogs that readers are not that interested in. The same goes for keywords. Once you know what people are searching for before they find your content, then you know exactly what keywords to use – yeah, it really is that easy!
Search Console Insights gives you a purpose and allows you to use your time wisely. Work smarter, not harder!
So, we know that Search Console Insights is an extension of Google’s already-existing analytical tools. You may be wondering what the significant difference is? Well, let’s take a look!
Search Console Insights is just a simpler way for content creators and website owners to collect data about their content. It’s simplicity and specificity are where it truly shines. You don’t have to have an SEO degree to understand the data, and that’s what people need!
We don’t suggest relying solely on Search Console Insights but rather, using it along with the others. Google Analytics and Google Search Console will give you better in-depth data and analytics, so we don’t suggest scraping those for Search Console Insights. We suggest using them all to get the most valuable information possible. We believe Search Console Insights is such a great tool to use in addition to the rest, especially when you want quick data. It’s truly what takes your content to the next level!
There are a few easy ways to access Google’s new Search Console Insights.
After choosing any one of those options, you’ll get directed to the Google Search Console Insights overview page. You may notice that not all your data is showing. If that’s the case, there should be a message at the bottom of your screen that says, “You might be able to get better data and insights about your site’s content,” with a button that says learn more.
Most of your data might be missing because your Google Search Console property and your Google Analytics property need to be linked.
To associate or link the two, go to Google’s Search Console’s Association settings, hit the “Associate” button, and choose the Google Analytics property you want to connect.
After this, you will have full access to all the wonderful and insightful data that Search Console insights provides (and trust us, you want all the info you can get!). It’s so easy to see your data from now on!
Not only can Google’s new Search Console Insights help you understand how your content is resonating with readers, but it allows you to take your content to a new level and reach more people. Here at UV Designs, we can guide you through this new tool or do your content creation and analytics for you!
We help your business capitalize and succeed in the digital world, delivering a world-class experience for you and your clients. Contact us today at 647.478.4938 and stay tuned for our next blog!