- / web
- / seo
- / social
Developing a website takes a lot more than just registering with a hosting service and slapping up a bunch of text. Before you even choose the name of your site, there are a bunch of things you need to consider and plan out first.
1. Choose an Awesome Domain Name
You’re obviously going to need a domain name before setting up a website, but the name you choose should be a solid one. Ideally, it should help people somewhat understand what your site is about, and it should be one that people can easily remember. Also, decide on the whether you want to use .com, .org, .net, or another suffix.
2. Colour and Layout
The colour scheme that you choose should reflect the type of business that you are running. For instance, it would probably make more sense to use black and grey for a professional accounting website rather than on a baby clothing website. Make sure to keep the layout nice and clean as well – you don’t want your webpages to appear visually confusing.
3. Informative and Unique Content
The content you provide on your website should ideally be unique – search engines will appreciate that. The content should also be highly informative and interesting – something that people will actually want to read through. Use the type of language that your target audience will expect and understand, and be sure to include relevant graphics and video as well to provide a more visual appeal to your webpages.
4. Easy Navigation
You want your visitors to be able to easily navigate the site and find what they’re looking for really quickly. Otherwise, visitors will quickly leave your website.
5. Up-To-Date Information
Always keep your website information and content fresh – there’s no point in including outdated information if it is no longer relevant. Having refreshed content will keep visitors coming back for more on a regular basis to check out what’s new on your site.
6. Search Engine Optimized
You want people to be able to easily find your website when they’re conducting an online search, which is why it’s imperative to include SEO techniques to help people find you organically. The closer you get to Page One on Google, the easier it will be for people to spot your site.
7. Social Media
Make sure to integrate social media with your website. Include buttons where people can easily share your web content on social media platforms like Twitter, YouTube, and Facebook.
You want to be able to see what’s working for you and what isn’t in terms of how much traffic you’re getting, where it’s coming from, how long people are staying on your webpages before backing out, and so on. Having a tracking and analytics program in place can easily give you this information.
Visitors want to feel safe and secure when they’re visiting your site. They don’t want to risk having their personal information vulnerable to being stolen, especially if they’re providing you with their contact information or credit card number.
So there you have it. Have you taken these 9 factors into consideration? If not, it’s time to hit the drawing board to make sure you’ve got all your bases covered.