Drawing in the attention of visitors to your website is hard work. But actually keeping them interested and engaged enough to stick around is another challenge. The last thing you want is to finally get traffic flowing to your site, only to have visitors leave just as fast as they got there. So, what exactly prompts visitors to hit the back button?
Have you ever clicked on a link or tab to another web page, only to sit there waiting forever for the page to load? While you’re sitting there waiting, have you ever decided to just hit the ‘back’ button in search a faster-loading page? This is the issue with server response times. Nobody wants to waste time waiting for a page to load. But most times it’s the server that’s to blame for a slow-loading page.
SEO is always evolving, and the latest in search engine optimization is what’s known as “schema markup.” It’s a powerful concept that can help boost page rankings for websites, and is something all website developers and designers should be tapping into.
Everyone knows the importance of social media when it comes to marketing a business. With millions of people pursuing social media channels every day, businesses have a prime opportunity to get themselves in front of all these potential customers. But while developing a strong presence on social media outlets is vital, it can also be a challenging task for the average small-business owner.
Tracking how your website’s visitors use your site is crucial to understanding what works on your site to convert users, and what doesn’t. But the tools you use to track such user engagement is just as important as the act itself. And Google Analytics fits the bill.
If you’re running a business, you already know the necessity of having a professionally-designed website up and running. But when it comes to developing and harnessing your online presence, it doesn’t just stop there. Your website needs a blog to go along with it. Here are just a handful of reasons why your site absolutely should have a blog to boost your online marketing efforts.
“How long will it take my website to reach Page One on Google?” That’s a very common question, and a loaded one, too. The thing is, a lot goes into SEO - or Search Engine Optimization. Being able to precisely answer the above question is not as easy as you might think. Actually, the real answer is, nobody really knows, not even Google itself.
Internet marketers are always on the lookout for announcements from Google when it comes to updates in their algorithms, and for good reason. Such updates can be a real game-changer for SEO experts who are constantly striving to ensure that their webpages are always ranking highly. But updates like Google Panda can change all that in an instant. And the thing is, these updates usually hit us like a brick wall with little lead-up or warning. There’s buzz out there that Google will be hitting us with a new Panda update. Whether or not that’s true remains to be seen, but here are some things we should all know about it.
Google is no stranger to changing things up with their algorithms, and 2016 is starting off just that way. The search engine giant has recently announced an algorithm update, though the details of such an endeavour have not yet been released. However, just the announcement of another algorithm change alone can put any SEO professional under major stress. After all the work needed to work around current algorithms to make sure that clients’ websites remain on the top of the page ranks, a complete overhaul is typically warranted when such update announcements are made.
Everyone knows - or should know - the importance of Search Engine Marketing (SEM) in order to boost traffic to a business website. These days, 81% of people are much more likely to land on a specific webpage based on a search query conducted via a search engine, like Google or Yahoo, as opposed to specifically typing the website’s URL into the browser. But 95% won’t look past the first 3 pages of the search results. Facts like these make it clear that creating a strong internet presence is critical.