The title tag of your webpages is one of the many integral components of solid SEO and can be seen by visitors in two essential spots: the search results page (in blue clickable font), and on social media sites.
The title of your webpages is directly encoded into the page, typically near the top, in this format:
Every once in a while, Google puts out a new algorithm to throw all internet marketers and website developers for a loop. The thing is, we need to stay on top of these algorithms in order to make sure the websites we’re working on continue to rankly highly in Google. It’s no secret that webpages will fluctuate in ranking from one day to the next - it’s all part and parcel to the game.
The goal of every online marketing endeavour is to get a website to rank as high up on Google as possible. While there are plenty of things that go into this, trying to rank for specific keywords is an important one.
The use of targeted keywords is obviously important to make the most of your SEO efforts. But the number of keywords that you target matters, too. Before we get further into this, you should understand that "keyword" and "keyword phrase" essentially mean the same thing. Whether it’s a single word or a phrase, you can refer to these either way and it will still mean the same thing.
As a small business owner, you’ve likely already got a professional website up. If not, it’s time to get one. Having a website can exponentially grow your reach among your customers, both locally and abroad. Once you have a website up, however, it’s time to get your SEO engine revved up. Getting your webpages to rank highly on the major search engines should be one of your top priorities to help make it a lot easier for potential customers to find you. But SEO doesn't have to be a complex process despite what many believe. As long as you keep a focus on a few specific things, you can achieve your SEO goals for your small business. Here is a quick SEO guide for small business.
Optimizing site images is extremely important in order to increase and boost search engine rankings for web pages. Furthermore, they can encourage readers to stay on your site, convert, sell more products, and more. When it comes to SEO rankings, images can boost a page for the keywords you are trying to rank for. Here are 6 tips to help you optimize your images for a higher search engine ranking.
If you run a business, having a strong online presence is critical these days. That means having a functional website out there that offers everything your clients are looking for. But just like anything else in life, it may be time for a change after some time has passed since your original site was initially designed and developed. Whether your graphics are outdated, your SEO isn’t working, or your bounce rate is high, these are strong signs that you need a new website. Here are the top reasons why your website needs to be revamped.
When it comes to Google AdWords, targeting your ads is key to generating targeted leads and realizing high conversions. Instead of just relying solely on standard Display advertising, ‘remarketing’ should be involved in order to target a specific audience. With remarketing, a special tracking code is used to place cookies in the computers of users who are visiting your website, then delivering ads to the users with that specific cookie on the Display network.
Instagram is a huge social media channel that any internet marketer should be capitalizing on. To make Instagram work for you, you’ve got to regularly post engaging and interesting content that will both capture the attention of your visitors as well as entice them to take some sort of action. The question is, what kind of content should you post, and how do you ensure the content you put out there on Instagram is effective? Here are some ideas to try out.
Website developers and SEO experts have been long awaiting a Penguin update from Google, and it’s finally arrived. However, the effect of Penguin 4.0 could take time to fully roll out as they re-crawl the whole internet. Google’s Penguin 4.0 is a part of Google's Core Algorithm. As of September 23, Penguin is now real-time. The Penguin update was designed to counter spam link efforts and monitor the link quality to websites. While the update was originally released in April of 2012, it immediately caused significant ripples in the digital realm. Websites that didn’t play by the rules all of a sudden were missing from search results.