Optimizing site images is extremely important in order to increase and boost search engine rankings for web pages. Furthermore, they can encourage readers to stay on your site, convert, sell more products, and more. When it comes to SEO rankings, images can boost a page for the keywords you are trying to rank for. Here are 6 tips to help you optimize your images for a higher search engine ranking.
When it comes to Google AdWords, targeting your ads is key to generating targeted leads and realizing high conversions. Instead of just relying solely on standard Display advertising, ‘remarketing’ should be involved in order to target a specific audience. With remarketing, a special tracking code is used to place cookies in the computers of users who are visiting your website, then delivering ads to the users with that specific cookie on the Display network.
Instagram is a huge social media channel that any internet marketer should be capitalizing on. To make Instagram work for you, you’ve got to regularly post engaging and interesting content that will both capture the attention of your visitors as well as entice them to take some sort of action. The question is, what kind of content should you post, and how do you ensure the content you put out there on Instagram is effective? Here are some ideas to try out.
Website developers and SEO experts have been long awaiting a Penguin update from Google, and it’s finally arrived. However, the effect of Penguin 4.0 could take time to fully roll out as they re-crawl the whole internet. Google’s Penguin 4.0 is a part of Google's Core Algorithm. As of September 23, Penguin is now real-time. The Penguin update was designed to counter spam link efforts and monitor the link quality to websites. While the update was originally released in April of 2012, it immediately caused significant ripples in the digital realm. Websites that didn’t play by the rules all of a sudden were missing from search results.
Have you ever clicked on a link or tab to another web page, only to sit there waiting forever for the page to load? While you’re sitting there waiting, have you ever decided to just hit the ‘back’ button in search a faster-loading page? This is the issue with server response times. Nobody wants to waste time waiting for a page to load. But most times it’s the server that’s to blame for a slow-loading page.
SEO is always evolving, and the latest in search engine optimization is what’s known as “schema markup.” It’s a powerful concept that can help boost page rankings for websites, and is something all website developers and designers should be tapping into.
Tracking how your website’s visitors use your site is crucial to understanding what works on your site to convert users, and what doesn’t. But the tools you use to track such user engagement is just as important as the act itself. And Google Analytics fits the bill.
“How long will it take my website to reach Page One on Google?” That’s a very common question, and a loaded one, too. The thing is, a lot goes into SEO - or Search Engine Optimization. Being able to precisely answer the above question is not as easy as you might think. Actually, the real answer is, nobody really knows, not even Google itself.
Internet marketers are always on the lookout for announcements from Google when it comes to updates in their algorithms, and for good reason. Such updates can be a real game-changer for SEO experts who are constantly striving to ensure that their webpages are always ranking highly. But updates like Google Panda can change all that in an instant. And the thing is, these updates usually hit us like a brick wall with little lead-up or warning. There’s buzz out there that Google will be hitting us with a new Panda update. Whether or not that’s true remains to be seen, but here are some things we should all know about it.
Google is no stranger to changing things up with their algorithms, and 2016 is starting off just that way. The search engine giant has recently announced an algorithm update, though the details of such an endeavour have not yet been released. However, just the announcement of another algorithm change alone can put any SEO professional under major stress. After all the work needed to work around current algorithms to make sure that clients’ websites remain on the top of the page ranks, a complete overhaul is typically warranted when such update announcements are made.
