If you're the sentimental type who has a hard time letting go of things from the past, it's time to start purging, especially when it comes to your SEO practices. What may have worked way back when likely doesn't work today. If you're guilty of continuing to use the following outdated SEO tactics, consider letting them go in favour of methods that actually work for today's websites and search engines.
Google’s PageSpeed Insights is a tool that can be used to test if a website is slower than it should be and provides a score that evaluates page performance. The thing is, a perfect score isn’t necessarily realistic.
Just about everyone uses a mobile device these days, and they expect their online experiences to be just as convenient and positive as it would be on a regular PC or laptop. The problem is, many websites are still not taking mobile use into consideration, leaving users with a less-than-pleasant experience. In addition to a lack of responsiveness, many sites also have very slow loading times, leaving users frustrated.
Internal link building is a critical component of on-page SEO, but it’s also one that many do not understand. Internal links are those that are found between the pages of your website and are important for visitors to your site who use them to find different content. However, they’re are also important for search engine crawlers that use these internal links to identify the most important pages of your website and index them appropriately.
After working hard on developing a website, nobody wants to experience a high bounce rate. Luckily, there are ways to improve your bounce rate to ensure your visitors stick around for longer. Any little bit that you do to lower your bounce rate can help ensure your website is successful.
The title tag of your webpages is one of the many integral components of solid SEO and can be seen by visitors in two essential spots: the search results page (in blue clickable font), and on social media sites.
The title of your webpages is directly encoded into the page, typically near the top, in this format:
Every once in a while, Google puts out a new algorithm to throw all internet marketers and website developers for a loop. The thing is, we need to stay on top of these algorithms in order to make sure the websites we’re working on continue to rankly highly in Google. It’s no secret that webpages will fluctuate in ranking from one day to the next - it’s all part and parcel to the game.
The goal of every online marketing endeavour is to get a website to rank as high up on Google as possible. While there are plenty of things that go into this, trying to rank for specific keywords is an important one.
The use of targeted keywords is obviously important to make the most of your SEO efforts. But the number of keywords that you target matters, too. Before we get further into this, you should understand that "keyword" and "keyword phrase" essentially mean the same thing. Whether it’s a single word or a phrase, you can refer to these either way and it will still mean the same thing.
As a small business owner, you’ve likely already got a professional website up. If not, it’s time to get one. Having a website can exponentially grow your reach among your customers, both locally and abroad. Once you have a website up, however, it’s time to get your SEO engine revved up. Getting your webpages to rank highly on the major search engines should be one of your top priorities to help make it a lot easier for potential customers to find you. But SEO doesn't have to be a complex process despite what many believe. As long as you keep a focus on a few specific things, you can achieve your SEO goals for your small business. Here is a quick SEO guide for small business.
