Why You Need to Add a Blog to Your Website

March 31, 2016

If you’re running a business, you already know the necessity of having a professionally-designed website. But when it comes to developing your online presence, it doesn’t just stop there.

Your website needs a blog to go along with it.

Here are just a handful of reasons why your site absolutely should have a blog to boost your online marketing efforts.

It Drives Traffic to Your Site

A fabulous website that’s well laid out and contains gorgeous graphics and all the content you need is great. But what if no one ever finds it?

While there are plenty of ways to drive traffic to your website, blogging is a highly effective way to do so. Think about all the actual pages your website has. Most likely, it’s not a heck of a lot. Aside from the home page, contact page, and product/services pages, there’s really not much more that you could possibly say about the actual business on your website.

Blogging provides the opportunity to expand your website to include a host of different angles that you could take with your business. Not only that, but blogging also helps to ensure that your site is regularly refreshed with new and updated content, which Google loves. Every time you post a blog, that’s just another page that the search engines will index, which is a score for you.

It Converts Visitors to Real Leads

Once you’ve established regular traffic to your website, your next challenge is to get visitors to stick around and be convinced to take some form of action. Whether that’s to opt-in to your mailing list, or buy something from you, blogging can help you boost conversion rates.

After every blog post that you write and post, include a simple call to action at the end of each. And the more blog posts you create on a regular basis, the more likely you are to garner attention and help nudge visitors in the right direction.

It Establishes You as an Expert in Your Industry

When people seek out answers to questions that they may have, those who are able to expertly answer these queries are viewed as authority figures in their particular industries. If you regularly post content on your blog that answers common questions that people may have, you can easily establish yourself as an authority in your niche.

People are much more likely to do business with someone who knows their stuff, and one they can trust. And by answering pressing questions consistently through your blog posts, you can effectively make that happen.

It Delivers Long-Term Results

The traffic benefits you reap from posting blogs goes well beyond the work you put in to write the articles and manually post them to your site. Long after you’ve published your blog post, it’ll work for you well into the future.

Imagine that you generate 200 views and 20 leads from your blog post in the days after you posted it. The following week, you get another 100 views and 10 leads, and so on and so forth. Then more people find it on social media, and it continues to get ranked on the search engines.

The post will continue to work for you long after you initially published it. While not all blog posts will be winners as far as compounding traffic is concerned, all of them combined will certainly work together to effectively continue to generate traffic well into the future.

Don’t overlook the importance of blogging to your website, and your overall internet marketing campaign.

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