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Top Reasons Why Your Business Website Needs a Blog

December 8, 2015

You’ve got a website for your business, right? Of course you do, because if you don’t, you’re basically committing entrepreneurial suicide. Having a website these days is crucial for business, but what’s also important to accompany your site is a blog.

Why, you ask? Here are a just a few reasons that’ll convince you.

Snag More Opportunities

How many pages can a business website have? 10? 15? All that’s really needed is your home page, about page, contact page, products/services page, and not much more. That’s not really enough to attract customers.

And that’s where a blog comes into the picture. Every time you post a blog, that’s another page that Google can index for your website. And if your posts include content about what people are searching for, adds are they’ll come across your website.

Take Advantage of Social Media Marketing

Who’s not on social media these days? You’d be crazy not to take advantage of this platform to market your business. Sharing your own content via your blog is something that you should be doing on social media to attract more visitors to your business website. With a busy blog, you’ve got something to share on social media. Every status update or tweet of a blog post is an action that can grow the number of leads to your site.

Connect With Potential Customers

Your website’s essential pages might be perfect, but sometimes a reader simply wants more before they’re ready to commit to becoming a client. A regularly updated blog can help in this department.

Links that are well-placed in the sidebar, header, or footer of your blog can make it easier for visitors to stay longer on your site. This can then help them find out more about who you are and the products or services that you have to offer.

Generate More Leads

The key goal of your website is to convert every visitor into a paying customer or opt into your email list. But your secondary goal is to find a way to maintain communication with them until they’re ready to commit.

And a great way to encourage readers to join is to offer a free incentive in exchange for signing up. By creating a number of leads and pairing them up with certain types of blog content, you can make them a lot more targeted and more likely to be part of your list.

Give Your Website an SEO Boost

There are a bunch of SEO-related benefits of having a blog associated with your business website. Essentially, the more often published content your website/blog has, the faster new content will be indexed.

This in turn means more readers finding your site on the search engines. Search engines aren’t going to send users to content that’s abandoned or out-of-date. Regularly publishing content to your blog is a great way to flag search engines that your website is alive and well.

A blog is one important aspect of having successful website. To get out of your website, make sure you get a professional web designer and developer to vamp up your business site to put in front of search engine crawlers.

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