These Are the Most Important Pages on Your Website

October 13, 2015

While just about every page on your website is important, there are some that your site simply cannot do without. While these might sound obvious, they’re still worth mentioning, along with how to optimize them for the search engines.

Even though every website is different in its own way, in general, these are the most important pages:

  • Home
  • About
  • Contact Us
  • Blog

Tips to Optimize Each of These Pages

Here are a few quick tips to help you optimize each of these four pages to really make them work in your favour:

Home Page

The first thing you should do is ensure that the home page has a bold headline that is easily noticeable. This headline should also incorporate the most important information front and centre. Make sure the page flows nicely and is easily read. The user should know exactly where they should be going throughout the page, as well as what they are supposed to do next.

Your Call to Action (CTA) should as obvious as possible on the home page. Actually, you may even decide to use a few CTAs throughout this page to make it even easier for viewers to take action. The buttons should be large and bright enough to be easy to spot and click.

Many times users use the home page as a starting point to decide where to go next. As such, make sure the navigation menu is clear.

About Page

Make sure the most important information on this page is “above the fold,” which means visitors shouldn’t have to scroll down in order to find this info. The user is on this specific page most likely to find an answer to a question they may have about you or your website.

Include at least one CTA above the fold. Viewers are going beyond just seeking information here – they are looking to be more deeply engaged.

Blog

You definitely need a blog, and one that’s linked to and from the main pages on your website. Make sure that you organize the information in your blog very clearly, and that the info in your blog posts satisfies the readers and gives them what they were looking for when they first arrived.

Usually, readers will be most interested in your blog’s most recent posts, so make sure your blogroll is organized to have these show up first on the list. Once again, don’t forget to include CTAs that make it convenient for your readers to subscribe to your blog – it really is one of the best ways to get your readers to engage with you and your website.

Contact Us Page

Now that you’ve hooked your readers in, and have given them the desire to get in touch with you, how exactly will they do that? Make sure you give them the contact info they need, like your email address, contact form, and so forth.

Once again, use a CTA that allows the visitors to contact you easily and conveniently, and make it really obvious. Add a little enthusiasm in your CTA, such as “Email today!” or “Chat live now!” This will help entice readers to become more deeply engaged.

Not only do these pages need to be included in your site and be organized optimally, you should also take some time to look at your most visited pages, determine why visitors are there, give them what they’re looking for, and encourage them to take some sort of action. Doing this can help increase user engagement with you and your website and really make your site work for you.

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