Snagging Leads on Your Website: The Do’s and Don’ts

June 6, 2016

If you’ve got a website, you know how important it is to be able to convert web leads into paying customers. But this task is a lot easier said than done. In order to successfully capture leads on your website, make sure to keep the following do’s and don’ts in mind.

Converting Web Leads: Do’s

Attract People With Your Content
Use content marketing – such as your blog – to capture people’s attention and attract visitors. Having a regularly-updated blog can help you rank higher in the search engines and generate more traffic to your site. Once they’re there, offer high-value incentives to capture leads.

Come Up With a Distribution Strategy
Devising a distribution tactic can help you attract new leads to your landing pages. Create infographics, generate blog articles, and produce videos to attract visitors.

Include Specific Details
Make sure that your visitors always know what they will be getting in exchange for opting into your email distribution list. Inform your visitors how or when they’ll be contacted by you or a representative of your company.

Use Analytics and Feedback Sources
Make sure that you make use of Thank You pages to communicate to visitors that the forms they filled out have been successfully submitted. Explain what they should expect to happen shortly after. You can effectively use your Thank You pages to convert through the use of analytics.

Take Advantage of Social Promotions
Social media marketing is a must for your business online. You can use various social media channels to promote a number of things, such as a new blog post, a new product or service, or a special deal or discount. You can use related hashtags to pinpoint targeted audiences and general more leads.

Converting Web Leads: Don’ts

Leave Old Content Forgotten
It’s important not to abandon old content. Be sure to look back through all of your older content and find evergreen content that can be reused. Look for ways that old content can be improved, and update old keywords that may not be relevant anymore. And of course, make sure that your content is always fresh.

Too Many Calls to Action
You don’t want to bombard your readers with numerous calls to action per landing page. This will do nothing but confuse them and lose their focus. Make sure you include one effective and concise call to action per landing page, and get rid of any unnecessary links.

Ask Too Many Questions
Visitors will easily get overwhelmed if you bombard them with numerous questions from the get-go. Instead, only ask questions based on where the person is in their purchasing phase.

End Conversations
You don’t want to put a stop to a conversation that could lead to repeat business. Always keep the visitor engaged with a call to action, secondary content piece offers after a download, and ask them to follow you on your social media feed after they use your contact form.

Spam
Nothing is more of a turn-off than spam, so make sure you avoid this annoying practice. Instead, balance your social media posts with 80% educational posts, and 20% promotion.

Lead generation is a critical part of building an online business, so make sure you take these pointers into consideration.

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