Reasons Why Your Website is More Important Than Your Business CardSeptember 30, 2015
If you run your own business, then you absolutely need to have business cards handy to give out to potential clients. However, just as important – if not more so – is having a good website too.
Here are just a handful of reasons why a website is actually more important than a business card.
Websites Are Highly Interactive
Your business card – while an important representation of your business and a good start to engaging with potential customers – is not exactly that effective in engaging with people. Your website, on the other hand, is a highly effective, powerful and engaging tool that can be used to as a platform to help answer people’s questions.
It’s constantly evolving with information, which helps showcase your business in an up-to-date fashion as things change with your company. You can include fun things like images, videos, audio, and other aspects to engage the viewer as much as possible.
Websites Help You Monitor Your Competition
There are plenty of things that go into maintaining a competitive edge in business, and one of these things is monitoring your competition. In order to meet your objectives and increase sales, you’ve got to keep tabs on your competitors, and websites are an awesome way to do that.
The online environment provides a number of tools to help you in this department. You can optimize your website for search engines like Google to boost your page rankings and attract more visitors. You can also set up functions behind the scenes to help you identify what is working on your website to attract visitors, and what’s sending them to the competition.
Websites Help Build Brand Awareness
Online presence is the quickest and easiest way to gain your customers’ trust and grow brand awareness. The key here is to consistently communicate with your clients and potential customers by regularly adding new content to your site, but also by giving simple and useful answers to queries people may be asking you. Through your company website, it’s easy to get in contact with influential individuals in your niche.
Websites Offer an Effective Marketing Platform
While business cards are a marketing method on their own, they are not as strong as your website. The small size of business cards alone doesn’t allow the addition of multiple pieces of information about your company.
A website, on the other hand, can offer an unlimited number of pages, posts, images, products and services. That way, your customers and potential clients won’t have to call you to get the information they’re looking for. The only thing they need to do is visit your website. This will save your clients lots of time while allowing you to focus on your business.
Make sure the website you set up is one that is easy to navigate, and is search engine-friendly. Having a professional web designer tackle this project is the best way to go, rather than setting the site up yourself. After all, your website could very well mean the difference between the success or failure of your business.