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How Can you Tell if it’s Time to Rethink Your Website?

December 3, 2015

You’ve spent a lot of time and energy building your website. You’ve been blogging, posting on social media, and updating the website content on a weekly basis. It’s a fantastic website, but suddenly you’re not seeing the results you would have expected.

Is it time to rethink your website? Here are 4 ways to tell.

1. Traffic is Low

If your website isn’t garnering any traffic, then it’s not doing what it’s meant to do. You want your site to be seen, and the only way to do that is to boost its traffic. If you’re not seeing the numbers that you want, then perhaps your web design needs a bit of a tune-up.

Have you fine-tuned your SEO efforts? Are your web pages optimized for content? These are some things you need to think about if your site is lagging in traffic.

2. You’re Not Attaining Your Sales Goals

Even if you’re getting a ton of traffic to your site, it means nothing without conversion. If you’re not meeting your sales goals, then quite possibly your site needs to be revamped, even if you’ve got many unique visitors.

Are your readers engaging with you via your website, blog or social media? Are they getting in touch with you regarding your products or services? Have a look at your analytics and see what’s getting a lot of views, and what’s not. Your website design may need tweaking if you’re not directing people to buy.

3. Your Website is Far Too Complex

If your website is loaded with tiny text and dozens of flashing images, and has far too many tabs to choose from, your reader might not even know where to begin. Having a site that leaves the reader unsure about how to navigate it or find what they’re looking for is bad news. Instead, you want something that’s simple in design, so your visitors can meander through your site with no hiccups.

4. Your Website is Too Boring

On the flip side, your website might be boring to your readers. In this case, a change will also be warranted. Your website needs to be exciting and engaging enough for your readers to actually want to stay there and continue perusing its pages. If things are kind of bland on your site, you might want to boost things like images, content, colours, and videos.

If your site has any of the above issues, then it’s definitely time to rethink its design. Whatever the specific reasons are for your website failing, odds are it’s because of its web design. Websites are essential to the success of your business, and its design is critical to converting visitors into paying customers.

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