5 Signs Your Company’s Website Needs a Redesign

January 24, 2015

Having a website to represent your business online is a definite must. But after you’ve launched your initial site, it’s not necessarily a set-it-and-forget-it situation. As time goes on, and your company grows or changes, your website will most likely need some tweaking, or even a complete facelift. If your company’s website falls under any one of the following 5 categories, it’s probably time for a redesign.

1. Your Website No Longer Reflects Your Brand

One of the first ways clients come in contact with your business is through your website. If the site doesn’t accurately reflect what your business is about, it will just confuse potential clients, and possibly send them looking elsewhere. Your website needs to effectively reflect what it is that your company to trying to get across to customers.

From the logo, to the colours, to vital pieces of text about what makes the company unique, sometimes the website no longer offers any consistency about your brand. This is especially true if your company has gone through any updates in the recent past. If there’s a gap in consistency between your business’ brand and the look of your site, it might be time for a facelift.

2. Your Website Isn’t Compatible With Mobile Devices

These days, with everyone using their mobile devices more and more as their source for accessing the internet, it’s more important than ever to make sure that your website has a highly responsive design. People don’t just strictly use their PCs anymore – they use a variety of devices, including laptops, tablets, and smartphones to browse the web. Having a mobile-friendly website means that clients can easily navigate your website no matter where they are, and no matter what device they’re viewing your site on.

3. Your Website Has an High Bounce Rate

Not only is there work involved to get visitors to land on your webpages, but work also needs to be put into keeping them there when they arrive. If you notice that the majority of your visitors are leaving your website just as soon as they get there, it’s time for a website redesign. Your website needs to be attractive to viewers, and offer information that they’re looking for in a visually appealing and easy-to-read manner. If your website’s traffic is bouncing, get in touch with a web designer to help tweak your site so it holds visitors for much longer.

4. Your Website is Difficult to Navigate

Visitors to your website are not going to have an enjoyable experience when perusing your website if it isn’t user-friendly. If they can’t find what they’re looking for, they’ll get frustrated and wind up clicking the back button. Annoying your potential clients will simply send them to your competitor, which is always bad for business.

5. Parts of Your Site Aren’t Working Properly

Whether your visitors are getting error messages after clicking a link or tab, or are finding that it’s taking way too long to load a specific web page, a site that doesn’t work efficiently is one that needs a redesign. Customers are quickly turned off by issues such as these when they’re navigating a website, and will simply surf another site that is works more like a well-oiled machine.

Don’t risk losing valuable clients just because you couldn’t be bothered to test your website and fix any issues that it might have. Maintaining a strong and positive presence online is crucial for your business, and your website is the among the most important sources for getting and keeping customers. Make sure it’s working the way it should, and that is represents your business accurately. If not, it’s time to get in touch with a web designer to make the necessary changes.

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