The 10 Rules of Logo Design
January 8, 2016 7:45 pmLogos appeared long before the opportunity of using Internet technologies and computer software to create and edit. The second half of the 20th century was a real logo boom, as the identity revolution enlivened the concept of uniqueness. That means today’s logos are not just soulless images, associated with a brand – rather they’re primarily marketing tools that with the right approach can increase your brand’s recognizability and profitability. But we would have dissembled if we told that there is a universal recipe for a successful logo. Actually, there is no such algorithm, as each case is individual. You can never definitely know the reaction of the audience to this or that logo’s element.