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April 2, 2020

Social media marketing trends are always changing. To ensure you have a successful social media presence, you should be rethinking your image often so that you can keep up with the newest ideas and reach the widest target audience possible. This means finding a balance between utilizing social data, while discovering new ways to engage customers.

When you’re analyzing your social media presence and audience, you have to ask yourself the following questions:

  • What social media platform does your audience use the most?
  • Are you giving your audience what they want / need, at the appropriate time?
  • What matters to your audience?

These answers change often due to the constant updates and algorithm changes. If you’re reflecting on the success of your social media presence, then consider these new trends.

Connection & Experience with the Community

One of the trends in social media this year is to return to the basics. Social media accounts with too many self-serving social messages won’t be as successful as one that focuses on building relationships with their audience. Simply showcasing a service or product that your customer needs, won’t cut it in 2020.

This year, businesses need to focus on how to attract their audiences instead of focusing on the products or services they sell. By taking a back-to-basics approach, you have to think about who your audience is and what their interests and challenges are. Less is more! Businesses need to create content that resonates with their audience, building a connection on a personal level and making them feel like they’re part of a community.

Make sure to listen to your audience, reply to their comments and provide them with valuable information, instead of doing too much self-promotion. With so much competition on social media, it’s important to build that connection to gain the trust of your audience.

Influencers

Although partnering with power influencers might help promote your product, they aren’t authentic influencers so your message likely won’t get across as well as it would with someone else. Authentic influencers share content that they care about on a regular basis. Let’s face it; most people on social media know the difference between forced relationships with a brand, versus if an influencer would actually use the product being advertised.

When incorporating influencers in your social media marketing strategy, make sure that you provide them with a strategy outlining brand goals and content guidelines so that they can advertise in a way that feels authentic to their audience.

Use other Social Media Platforms

Social media advertising is no longer focused on just Facebook and Instagram. Younger generations are now favouring platforms including TikTok, Snapchat and Reddit.

While many marketers find it difficult to advertise on Reddit, the platform itself is growing rapidly. Consumers find brands on Reddit to be more authoritative, likely because of the commitment required using the platform.

Embrace the smaller social networks like TikTok and experience more interaction with your audience, with much less competition and at a lower cost. Reach more Gen Z consumers by taking advantage of this opportunity, through regular posts and by partnering with the platform’s top users to endorse your brand.

Social Media Analytics

Those in marketing will continue to invest in measurement and analytics programs that are beyond the standard vanity metrics. Marketers should now be focusing on meaningful metrics that align with larger business goals. Until now, it’s never been more important for businesses to delve into their social media analytics and do their own math to quantify outcomes.

Machine learning is always evolving and the brands with the best data will always be the most successful!

Get Creative – Make Your Posts Interesting!

It’s easy to make a simple social media account with redundant, dry content. Make sure to always be looking for new ways to stand out and interact with your audience. Some ways you can do this are by creating short informative videos, utilizing animated gifs, and taking a new tone with your audience so that they’ll remember you when they need you in the future. An example of this is by creating humorous, relatable content that will connect with the audience by simply putting a smile on their face.

Show that your content is witty and creative so that viewers will enjoy following your accounts. Put yourself in the place of your consumers and imagine what you would want to see if you were looking at your company’s page.

Instagram, Facebook & Snapchat Stories

One of the easiest ways to grasp the attention of your viewers is by posting a simple story. Most social media users enjoy authentic and creative content. Stories are a great way to take the corporate aspect away from your social media and connect with the audience on a personal level. Use emojis, videos and stickers. Be creative and add a touch of humanity to your platform!

Contact UV Designs

At UV Designs, we understand the importance of building a thriving social media presence that contributes to the success of your business. Stay tuned for more tips on our next blog!

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