How Will Google Change SEO in 2016?

February 17, 2016

Google is no stranger to changing things up with their algorithms, and 2016 is starting off just that way. The search engine giant has recently announced an algorithm update, though the details of such an endeavor have not yet been released.

However, just the announcement of another algorithm change alone can put any SEO professional under major stress. After all the work needed to work around current algorithms to make sure that clients’ websites remain on the top of the page ranks, a complete overhaul is typically warranted when such update announcements are made.

While there’s little information out there about these changes right now, the question remains: how will Google change the face of SEO in 2016?

Penguin Update

We’re all familiar with the Penguin algorithm, but Google announced in 2015 that an update would be on the horizon. So, of course, SEO experts have been on the lookout ever since. Among the anticipated features of the new Penguin update is its capability of incorporating real-time, which means that rather than the odd update here and there, updates would occur on a continual basis.

Should this happen, websites that they’re pointing to would be affected on the spot. Spammy links would thereby by be eliminated, which would save websites from being negatively affected by any penalties associated with Penguin. This real-time update would allow websites to therefore recover much faster after these nefarious links are removed.

Accelerated Mobile Pages

More and more people are using their mobile devices to search the web these days, so it should come as no surprise that mobile pages are of paramount importance to Google.

Just a few weeks ago, Google announced that to would be implementing its Accelerated Mobile Pages in search results. This component is essentially a means to entice open source improvement in how content is searched for and used in applications and browsers.

Accelerated Mobile Pages will offer users a smoother experience with much smaller screens of smartphones and tablets. Speed in page loading is also a big priority; it’s said that users are apt to backing out of a web page if it takes longer than three seconds to load, so this will no doubt be something that Google will be focusing on.

Mobile strategies should definitely be a top priority for business owners who want to make sure that their websites aren’t dinged as a result of slow-loading pages on mobile devices.

Innovative Marketing

Google wants to be able to boost brands in its advertising efforts, as well as expansion rates in comparison to industry milestones. The search engine wants businesses that advertise to be able to really get the most bang for their buck, and allow them to benefit from a much higher return on programmatic ad campaigns.

Google’s efforts have already led to great success in 2015, and they want to push the envelope even more. To do this, they are looking at new capabilities to incorporate, including geolocation, demographics, and real-time ads for various media platforms.

The Bottom Line

Google is constantly changing things up, as has become the norm and the expectation. While this could be looked at as an obstacle, it could also be viewed as an opportunity to make business websites much more functional and relevant.

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