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June 18, 2018

Based on how the internet has completely transformed consumer behavior, it stands to reason that business blogging is becoming a crucial component to maintaining a strong online presence. There are so many benefits that blogging can provide to businesses in today’s digital marketing environment that it makes sense to blog for your business on a regular basis.

Here are a few important reasons why blogging should be a part of your overall marketing agenda.

Blogging Makes Your Business More Competitive

So many other businesses out there are already blogging. If you want to have a competitive edge, you’ll need to jump on board the blogging train too. That said, it’s important that you highlight exactly what makes your company unique, and blogging can help you show the personality and experience of your company that will set your business apart from competitors.

The Stats Can’t Be Argued With

If you need actual proof that blogging helps businesses, consider the following proven facts:

  • Unique content from blogs helps to warm up prospective customers;
  • Businesses that blog are able to generate more leads compared to businesses that don’t;
  • Blogging can be just as effective as promoting your business through paid ads;
  • Blogging helps your Google organic ranking
  • Sharing blogs on social media can help drive traffic to your website
  • Blogging helps buyers find businesses online.

It Offers a Means of Communicating With Customers

You can directly engage with customers. Creating a two-way channel of communication between your business and your customers can help you build your relationship with them by presenting your content in a personal way and actually converse with your readers in the comments section.

Blogging Provides You With Audience Insight

It’s important to know as much as you can about your target audience, and writing a blog can help you do just that. By using blog analytics and listening to feedback from readers and comments on social media, you can learn a lot about the content that is most interesting to your target audience.

It Can Boost Your SEO

It has been proven to increase search engine rankings. That’s because search engines like Google reward businesses for creating fresh, unique content using appropriate keywords and meeting the informational needs of readers online.

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Blogging Solidifies Your Business as an Expert in Your Field

It forces you to keep up-to-date with information in your field, and the stronger your knowledge of your industry, the more trustworthy you will be perceived by readers. In turn, this trust can encourage viewers to turn into actual customers.

Helps Grow Your Email List

Having a blog makes it easier to get people to sign up for your email marketing campaign. The more people you have in your inbox, the more people will see your promotions, new products or services, and updates on your company.

Helps to Generate Leads

You can optimize your blog layout for actions that are important to your company. For instance, the page that shows your blog posts could have a header where you might include a call to action. As such, blogging can benefit your company by giving you more chances to present offers and generate leads.

A blog on your website is actually a pretty simple strategy to employ and comes with huge benefits. You can either do it yourself or hire a company to take care of your copywriting needs for you. Such an investment of time and money can really help set you apart from your competition and eventually boost your bottom line.

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