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July 5, 2021
iPhone 7 showing its screen with TikTok and other social media application icons.

If you have a business, then it’s likely that social media is one of your main advertising platforms. But how do you find an audience to target and how do you spread your business’s message? Well, there are dozens of ways to do it, whether it is on Instagram or Facebook. 

TikTok is a platform with over 50 million users on the app per day. Because of the rife amount of consumers, there is a niche for almost everyone. Consistent quality content will usually gain a following, so all you have to do is find your niche and your target audience then you’re all set to start posting!

Number 1: Make mutuals and utilize the For You page

One of TikTok’s unique features is the For You page. Most platforms, like Instagram, have pages cultivated to cater to the user’s interest. However, TikTok is notorious for having a scarily accurate algorithm.

The For You page is a curated feed, pulling videos related to your profile, location, and similar videos you’ve already engaged with in the past. Following and interacting with pages similar to yours is a sure way to cultivate your For You page. If you interact with many posts about sports, for example, your For You page will show more and more posts about sports. Similarly, you can hold down on videos and click the Not Interested button, filtering out what content you do not want to see.

If your For You page shows content from creators that make similar videos to yours, chances are, you’re on the For You page right there with them. Their viewers will become yours too.

We suggest you like and share videos and follow accounts similar to yours. There’s a good chance that creators whose videos you’ve liked, shared, and followed will return the favour. Since you and your mutuals create similar content, which is why you are on the For You page together, catering to the same audience, these mutuals will help push your videos; their followers may become yours too.

Number 2: Capitalize interaction

On an app like TikTok, interaction is key—it is how the algorithm knows your content is quality and that more people will likely want to see it. When people leave comments, share your post, or like your videos, it sends a message to the algorithm to push your video to even more viewers. 

Another factor is how many times people watch your video. If viewers watch your TikTok all the way through, it is a strong indicator of interest. On the other hand, if a user does not finish watching your video from beginning to end, it may be a good idea to post shorter videos.

Sticking to a posting schedule where you frequently post like clockwork will help maximize your odds of going viral. After all, more videos mean more opportunities to blow up.

Ask questions so that users will comment on your videos. Split videos into parts so that people who view part one will like part two, and those who follow you will be alerted when you post part two. These are ways to improve and increase your interaction.

On the Discover Tab, you can find trending hashtags, audios, and trends. As well, you can search for keywords if you want to check a certain trend’s performance. If you find a hashtag, for example, that applies to your business, you can see if the hashtag has a ton of views, showing whether or not the content related to the hashtag is favoured.

Using a trending song at the right time can mean a quick bump in likes and views. People will frequently go to the audio and scroll through all the posts under that sound. So if your video is doing well, it will be at the top of the audio and maximize your viewers and subsequently your interaction.

The more users interact with your videos, the more users the TikTok algorithm pushes your video to. TikTok will send your video to those who interact with similar content because that’s how your personal For You page works.

Cultivate your brand and post about it. Have patience—consistent, quality content finds its target audience, no matter how niche the video. Hopefully, these tips and tricks will help you start up your account and help you use the TikTok algorithm to your advantage. Happy creating!

Contact UV Designs

At UV Designs, we help your business capitalize and succeed in the digital world, delivering a world-class experience for you and your clients. Contact us today at 647.478.4938 and stay tuned for our next blog!

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