Social Media Marketing & Organic Reach Challenges

You don’t always want to have to pay to reach new people online or on social media. But low organic reach is one of the biggest challenges that online marketers face in their social media marketing endeavours.

Fortunately, there are plenty of measures that can be taken to overcome this challenge.

Here are a handful of things you can do right now to boost organic reach on social media.

Use Thunderclap

Rather than manually generating a stream of likes and shares on social media, you can collect Twitter and Facebook shares and strategically unleash them all at once at some chosen time in the near future. The platform Thunderclap allows you to do this, which is awesome for product launches and big announcements.

Use Emojis to Boost Engagement

Emojis are a great tool to have to make social copy more interesting. You might want to use emojis in your social media posts to boost organic engagement and reduce the expenses associated with promoting them. Emojis can help you grab people’s attention naturally by conveying the emotion around a post before a person has even read it.

Pin the Highest Performing Posts to the Top of Your Profile

There’s a good chance that people who engage with you on your posts will check out your social profile. As such, you’ll want to use all the features you have to make sure that your profile communicates what you want and send clicks where you want.

Place good-performing posts at the top of your social profile feed, include links that point back to your site, and update your profile pic to something more attention-grabbing to organically expand your reach.

Use the Right Hashtags

Hashtags make it easy to join discussions by posting under those that are considered relevant to your brand. A tool such as Hootsuite can help you locate, like, tweet and reply to social media posts under many different hashtags.

Just make sure not to use hashtags in the same way on every social media platform because they impact engagement differently depending on the social channel.

Include a Trending Topic in Your Social Media Posts

Organically reaching people can be made easier by making sure that your posts are in line with what’s trending right now.

Make Good Use of Memes

Memes have become a phenomenon on the internet and on social media in particular and easily become viral once they hit the net. But not only can individuals use them for fun, businesses can also use them to boost organic reach. That said, they need to be relevant or they won’t catch on as quickly as they’re intended to. Look for memes that are very popular right now and think of ways to incorporate them into your social media strategy.

Place Quotes on Top of Images

Making use of both content and imagery can help you double the effectiveness of your engagement efforts, and adding quotes on top of images can prove to be highly effective. Quoting popular words and phrases will add some credibility to your own brand through the simple process of association. Look for quotes from people who your target audience likes, and use platforms such as Canva to create these designs.

Create Posts That Encourage People to Tag Friends Who Might Be Interested

It’s common for people to tag friends who they believe might be interested in a particular social media post. The type of posts you put up can help encourage people to tag others, which naturally boosts engagement and reach. Be sure to include the language along the lines of “Tag a friend … ” to help get the cycle going.

Host a Contest

Contests are great for encouraging engagement because your audience doesn’t really have to do much to get a reward. The more attractive the prize, the more likely people will be to take part.

Create a Quiz

People love taking quizzes online. They can take a quiz then show off their results on their own social media feed. Others, in turn, will want to see what type of results they can get, and the cycle continues.

Use GIFs

GIFs are everywhere, mainly because they’re interesting, attention-grabbing, and highly versatile. You can easily use GIFs on your social media channels to boost engagement and increase organic reach.

Final Thoughts

A few simple steps can help you significantly boost your organic reach without having to always pay for it. In an upcoming post, we’ll be discussing the social media platforms that are best for your business. Stay tuned!