How Graphic Design Plays a Key Role in Your Marketing EffortsFebruary 24, 2015
You’ve most likely already heard the popular expression, “you only have one chance to make a first impression.” When it comes to your business and your online presence, the design of your website is essentially the first impression that potential customers have of your brand.
It’s absolutely imperative that the graphic design of your site be very attractive, inviting, and easy to navigate. Since your online presence is often the first way that clients start a business relationship with you, it’s important to capitalize on this opportunity and make your clients feel like you are a true expert in your field.
So it’s no secret that a solid graphic design plays a huge role in your marketing efforts. A strong graphic design on your site is central to gaining any momentum and traction with your advertising campaign, and should never be overlooked because your budget might not comply. Even with the best intentions, a solid online marketing campaign can fail if your graphic design is messy or confusing.
Here are just a handful of ways that graphic design is pivotal to your marketing efforts:
It raises awareness of your brand – Marketing campaigns are obviously set up in such a sway to help you find paying customers. But most of the time, consumers buy only from those who they trust. If your business displays a poor design on your site, you can seriously compromise this level of trust. All the creative material you put out there affects your overall brand. This is where a strongly deigned website comes in. It can easily display your business’ professionalism and expertise, and attention to detail, which will make you look better in the eyes of a consumer.
It gets your business’ name out there – Graphic design increases visibility, which can make your site stand out from your competitors. It’s got to be creative, simple, inspired and unique. Your design should be targeted specifically to the audience you want to attract. Your campaign needs to be effectively aligned with your audience, and graphic design is the perfect way to do just that.
It plays a big role in messaging – The message of your website should successfully portray what your business is all about with well though-out images, graphics, text figures and even stats. Elements such as these can have a much deeper influence on your readers that just regular copy can. You essentially want to be able to “send” your message across to your visitors as quickly as possible, and a well deigned website is the perfect way to do it.
It helps increase conversions – At the end of the day, you want paying customers. A call to action technique is a vital part of any marketing campaign. A strong graphic design can help you achieve a better success rate so that more and more clients click on the “buy now” or “sign in here” buttons. Perfectly designed sites and a call to action placement are essential components to any online marketing campaign.
Don’t overlook the power of good graphic design to your online marketing efforts. It could just mean the difference of an average business, and a highly successful one.
Contact UV Designs today for a quote for your next web design or graphic design project.