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Do’s and Don’ts of Effective Website Design

August 12, 2015

When building a website, a little planning is called for. You don’t just want to slap up a few pages and hope for the best. There are specific things you’ll want to do, and certain things that you’ll want to avoid when it comes to developing an effective website for your business.

Web Design DO’s . . .

  1. Invest in a safe and secure website for your business. After all, your potential customers will be inputting personal information about themselves, such as their website addresses and other contact information. The last thing you want is for this info to get around, which will do little else than put off your visitors.
  2. Keep things simple. Avoid getting overly fancy with your content and vocabulary – all that’ll do is complicate the site and make it overwhelming to potential customers.
  3. Keep your webpages and overall website structured. It’s pretty easy these days to find grid payouts that are ideal upon which to build a clean website, which makes it that much easier for web designers.
  4. Focus on what it is that you do and offer. If your business’s website sells baby clothes, then focus on that on the home page. Make sure whatever it is that you sell or do is the focus of your site’s attention.
  5. Pick out the right colour scheme for your website. You’ll want to know what your visitors’ emotions are, which will help you come up with this colour theme. For instance, if you run a party event site, than a few loud colours would be appropriate, but they wouldn’t be if your site is advertising accounting services.
  6. Make sure your website is easy for your visitors to navigate. If they’re looking for your About page, for instance, don’t make them have to jump through a bunch of pages just to find it. Instead, the page should have an easily-found tab that they can quickly locate and click on to get to the page they want.

Web Design DON’Ts . . .

  1. Don’t overload your website with a ton of pop-up ads, banners, external ads, videos or links – this will cause too much distraction.
  2. Don’t throw a bunch of irrelevant ads all over your webpages. Sure, you might be tempted to try to make a little more cash with ads, but if they have nothing to do with your business, or are overloading your pages, you’ll just wind up turning off your visitors and cause them to back out of your site.
  3. Don’t stuff your web pages full of keywords. Of course, you want to optimize your pages for SEO as much as ethically possible, but overdoing it with the keywords will not only make the text a poor read for your visitors, it’ll also cause red flags to spring up, which Google will undoubtedly notice.

To take the guesswork out of building an effective website, get an expert to do it for you. Hiring a professional web designer plan and develop your site can ensure that all the specifics are there.

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