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Website Elements That Increase Traffic

January 19, 2016

You’ve got a website for a reason – you want people to visit it. As good as it might look, it’s basically useless if no one ever sees it. To boost traffic to your site, make sure it incorporates the following elements in its design.

Social Buttons

With so much emphasis placed on social media sites these days, it’s a no-brainer that websites need to make it easy for their content to be shared on these channels. Not only does your site need to feature awesome content in order for people to find it, you’ve also got to be proactive in the social network realm.

These channels offer one of the best and most effective ways to boost traffic to your website. From Facebook, to Twitter, to Instagram and beyond, adding these buttons to your webpages will make it easier for people to share the goods, and thereby make it easier for your site to be found by others.

Optimize Your Pages For the Search Engines

If you thought SEO was dead, think again. Optimizing your content for Google, Bing, Yahoo, and the other search engines of the internet is still a worthwhile endeavour. Make sure your content is still the right length, includes the right amount of keywords, features image alt text, and includes links. These steps can help increase organic traffic to your site.

Include a Blog

Having a blog section on your site is a great way to boost traffic. By updating it a couple of times a week with fresh new content that people are looking for, you can effectively increase the number of visitors to your website.

Invite others to guest blog on your site as well, and encourage people to comment on your own posts. Not only can this help to boost traffic, it can also help to build your brand at the same time and engage your readers.

Make it Responsive

Who browses the internet from their PC nowadays, aside from people at their desk at work? These days, the way to surf the web is via mobile devices, which is why it’s imperative that your site incorporates a responsive design.

What does this mean, exactly? Simply put, a responsive design allows a website to adapt appropriately to whatever device it’s being viewed on. Whether your site is being looked at on a laptop, tablet, or smartphone, if it’s got a response design, it’ll appear optimally without the reader having to zoom in or scroll across, which can get really annoying.

At the end of the day, your best bet is to hire a professional web designer to help you develop your site and include all the elements that will encourage lots of traffic. The more people land on your site, the better for business.

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