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Top Rules of Optimal UI Design Every Web Design Project Should Incorporate

September 7, 2016

Having a website that is competitive in today’s day and age requires the use of UI design. It’s important to stay up-to-date with the latest developments in this specialized field. By including UI design on your websites, it’ll help ensure that these sites will be far ahead of the crowd.

Before you dive into UI design, be sure to keep the following rules in mind first.

The Relationship Between UI Design and UX

The terms UI and UX can often be used incorrectly, so it’s important to understand the difference and how they relate to one another. UX designers must consider things like interaction design and architecture, creating clear taxonomies, copywriting, and so forth.

To generate an excellent interface, UI designers must depend on data from the user experience angle. It would be ideal to focus on the interface after getting access to all of the necessary information, after which mockups can be made, tested and approved by UX designers.

Know Your Target Audience

An excellent interface is most useful when it is designed around your target audience. It’s always important to find out who your audience is before you even start the designing phase. You need to understand what needs will bring visitors to your website, and how it will offer a design that will attract them further. Making use of design patterns that visitors are comfortable with can help ease them into your site.

Maintain Simplicity and Consistency

A solid interface is a simple one. Users shouldn’t have to have a hard time figuring out how to use your site or how to navigate through it. A good interface needs to gently guide them through your site. Consistency is also important throughout web design. All you should be doing is reinforce all the important components of your design. Users should feel at ease when they go through your website.

Include Visual Hierarchy

The parts of your website that hold the most importance should be highlighted. In order to make sure users focus on these important facets, it’s important to have a system of hierarchy in place. Web design offers all sorts of tactics to achieve this effect.

Use Typography Properly

Visual hierarchy can be established through the use of typography. The type that you pick should be influenced by your audience. Size, is also important when using fonts in web design. You can also choose to use reverse type to make text stand out, which means making use of contrasting backgrounds. Certain colour combinations don’t work well with reverse type, so make sure to be careful which colours you choose.

Use Colour and Contrast Properly

Choosing the right colours for any type of web design can be tricky. Colours can be used for visual hierarchy, to create a relationship between elements, elevate your web designs, and grab the attention of your users. Try to maintain uniformity with the colours you’ll use to convey visual cues, and make sure your colour scheme is kept to a minimum.
Generally speaking, darker colours usually carry more visual weight, and should be balanced out with lighter colours.

User interface design can offer you the ideal opportunity to bring your website up to the next level. If your interface is easy to use and navigate, makes good use of colours for your target audience, uses the right fonts, and remains consistent, you’ve got a winner.

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