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5 Ways to Create a Landing Page That Converts

May 27, 2015

Your landing page is an important part of your business. It’s what allows you to grab your visitors’ information through a lead form, and help you convert a higher portion of your site’s visitors into leads.

But not all landing pages are created equal. After all the work that you’ve put into your website and driving visitors to it, don’t stop short of creating a killer landing page. And here are some ways to do just that.

1. Use SEO-Friendly URLs, Meta Titles and Descriptions

Use every channel to make your landing pages as SEO-friendly as possible, which means going beyond just the content on the page. You want to make sure that your URLs, meta titles and descriptions all make good use of your targeted keyword. Having better quality meta tags will boost the traffic coming in to your website.

2. Write Intriguing Headlines

Draw people in to read more by writing compelling headlines. Readers will almost instantly determine whether or not to continue reading what’s on your page if they are drawn into your headline. Make your headlines as strong and relevant as possible, much like newspaper articles.

3. Create a Sense of Urgency

People are more likely to act if they believe that a particular product, service or piece of information is scarce, and only available for a limited time. This is why using phrases such as “limited time only” is more likely to garner some action compared to something less compelling.

4. Use Bullet Points

Visitors to your landing page don’t want to have to spend hours reading a long winded essay. Instead, they want to be able to quickly and easily figure out what your page is about. This is where bullet points come in really handy. They’re easy to scroll through, and highlight the major points of your page. Readers are more likely to hang around your website longer if you present your content in an easy-to-read manner through the use of bullet points.

5. Develop Trust Among Your Readers

People are more likely to interact or do business with others that are known as experts in their niche. Develop some credibility to your brand, and people will be more likely to trust you. The higher the level of trust, the more likely people will be to do business with you. Develop this trust factor through the use of logos, testimonials, reviews and case studies.

6. Include a Call to Action

Your landing page could be visually appealing and include all the info that readers want to see, but if you don’t include a call to action, you pretty much leave your visitors in limbo. They need to be told exactly what to do next in a clear, concise manner. Make your call to action short and sweet so it only takes a second for your visitors to understand what they need to do. “Subscribe today for weekly info” or “ Sign up here to receive weekly coupons” are calls to action that are easy to understand and compel a person to comply.

If you’re working hard to boost traffic to your site, make sure you’re doing your very best to capture this traffic as leads by creating an effective landing page.

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