4 Ways to Make Your Website More Effective

July 16, 2015

You’ve got a good-looking website for your business, and are ready to launch it. Great. But now comes the tricky part: generating lots of traffic. After all, you could have the best looking website out there, but without traffic, it really isn’t effective, is it?

Here are 4 ways to make your site more effective and bring on the hoards of traffic.

1. Don’t Let Your Content Go Stale
Websites need to have their content regularly updated in order to keep the level of interest up among users. Take a few minutes each week to review the content on your site, and identify if anything needs updating or tweaking. Make sure none of the information is out-of-date, and add a page every so often. You might even want to consider rewriting some of the content on occasion to keep the content fresh. Updated content is not only looked more favorably with Google, but it will also minimize the odds of your visitors getting bored of your site.

2. Incorporate Social Media Buttons
On of the most effective ways to generate traffic to your website is to share it on social media networks like YouTube, Facebook and Twitter. You also want to be able to make it easy for your readers to share your content. Including buttons like these will help them quickly add your page to their social media pages with the simple click of a button. And voila! Instant exposure to thousands of eyes!

3. Include Lots of Internal and External Links
Among the more important features to include in your website are links, and lots of them. You also want to vary them up – link to your pages, blog posts, and external pages. By doing so, you can effectively build backlinks that will help boost your page ranking in the major search engines like Google and Yahoo! Also, you make it easier for viewers to jump from one page of your site to another so that they set their eyes on as many of your webpages as possible.

4. Include a Clear and Concise Call to Action
Once you’ve tweaked your site and made an effort to draw in the crowds, you’ll want your visitors to take some sort of action. How will they know what to do? Have you made it clear to them? For instance, do you want them to opt-in to your monthly newsletter? Do you want them to make a purchase? Whatever it is you want your visitors to do, be sure to include a clear call to action that’s presented in a bold box that is easily noticed on the page.

There are literally dozens more things you can do to make your website more effective. Your best bet is to have a professional web designer take the reigns and help you design a professional looking website that will easily attract the masses.

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