July 24, 2012

Web Design Optimization
There are many website owners who do not consider web design optimization an important part of their SEO (Search Engine Optimization) strategy. Not keeping web design optimization in mind will lead to failure in terms of the search engine optimization process. It is very important to optimize your website design along with optimizing other things over your website including the content, page titles, links and Meta tags. The structure you use in your website should be easily be recognized by the search engine crawlers and spiders. The idea behind optimizing your website design is to simply improve your site’s navigation and make things simple for spiders and crawlers when indexing your website. This eventually enhances your website rankings. The list below has some important tips to optimize your website design to improve your rankings.

Optimizing Images
Your SEO strategy can fail if you are disregard embedding images properly on your website. There are three major elements for embedding images which improves your optimization part. This includes, the filename, Alt attributes and title attribute. When naming the files, you should use keywords which are relevant to the images. For example, instead of naming a file “CN0005.jpg”, name it “restaurant-web-design.jpg”. Also, the Alt attributes must use relevant keywords to your images so that your images are indexed in search engines. Lastly, the title attribute can help you to highlight the importance of any link and its relevant landing page on different search engines.

Web page loading times
The length of time your website takes to load also decides your website ranking on search engines. Search engines want to give users the best results therefore a website with slow loading times will have a negative impact on your Search Engine Optimization thus affecting your site’s ranking. In order to reduce loading times, you are supposed to carry out a couple of things. Optimizing all your images found on your website, along with using file hosting services and optimizing your CSS. Lastly, if your webpage is running any widgets or java script, it is highly recommended to set them up so that they simply load once.

HTML5
HTML5 has basically two major SEO advantages. Firstly, you can control the load time, and secondly, it gives a number of tags to the designers to use. HTML5 is a great substitute for Flash as it gives you an opportunity to incorporate interactive media over your website which will avoid dragging it down too much. The designers can use a number of tags which they find from this option. This helps them organize your website and structure its content. It therefore helps search engines to comprehend your website in a proper way. The tags include things like header, foots, section, article, div etc. The HTML5 tags are an effective method to render additional signals to search engines to let them know that the specific section of a web page is relevant to the set of keywords.

The CSS Stylesheet
The CSS Stylesheet helps you to standardize your overall website appearance. You have the option to use either an internal or external CSS stylesheet, but it is recommended to use external ones. This will help your HTML codes to go in a concise and precise way.

There are number of methods which can help you to optimize your website designs for better rankings over search engines. With these tips and tricks as discussed above, you can certainly help improve your website rankings. A consistent effort with these ideas can help you achieve your desired goal for your website.

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